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Home Jobs Lomé, Togo FMCG Sales Account Manager

FMCG Sales Account Manager

SBP Africa Limited  · Human Resources

Full Time Lomé, Togo
Lomé, Togo
GH
Deadline: 17 June 2026
Posted June 4, 2026

We are seeking a highly motivated individual to join our team in the capacity of a [Job Title]. The ideal candidate will possess a minimum of [X] years of relevant experience in [industry/field], along with a proven track record in [specific skill or responsibility]. Proficiency in [specific software/tool] and a strong understanding of [relevant concept or process] are essential requirements for this role. Additionally, the candidate must demonstrate exceptional communication skills, both written and verbal, and the ability to collaborate effectively within a team environment. Key responsibilities include [list key responsibilities concisely], with a focus on delivering high-quality results in a timely manner. The successful applicant will also be expected to [additional responsibility or requirement], ensuring alignment with the company’s strategic objectives. If you meet these qualifications and are eager to contribute to our dynamic organization, we encourage you to apply.

Job Summary

The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo by collaborating closely with the current importer and distributor to ensure robust product availability, prominent visibility, and a competitive market stance.

Oversee primary duties that include managing and coordinating project activities to ensure timely completion within budget, fostering team collaboration to achieve organizational objectives, and implementing strategies to enhance operational efficiency. Maintain accountability for tracking progress, resolving issues, and delivering high-quality results in alignment with company policies and industry standards.

Responsible for driving market expansion and accelerating sales performance, the individual will identify and pursue new business opportunities to enhance revenue streams. This role involves cultivating strategic partnerships, analyzing market trends, and implementing targeted strategies to boost customer acquisition and retention. Additionally, the position requires a deep understanding of competitive landscapes, effective negotiation skills, and the ability to meet or exceed revenue targets.

The Distribution & Execution team plays a pivotal role in ensuring seamless delivery and implementation of our products and services. This involves overseeing logistics, coordinating with suppliers, and managing inventory to meet customer demands efficiently. Additionally, the team is responsible for executing strategic plans, monitoring performance metrics, and optimizing processes to enhance overall operational effectiveness. Strong organizational skills, attention to detail, and the ability to work under tight deadlines are essential for success in this role.

Experienced professionals in trade and retail execution drive operational efficiency and customer satisfaction by ensuring seamless product availability, optimal shelf placement, and adherence to merchandising standards. They monitor inventory levels, analyze sales trends, and collaborate with cross-functional teams to align supply with demand. Additionally, they execute promotional strategies, support in-store activations, and maintain accurate records to evaluate performance. A strong understanding of retail dynamics, data analysis proficiency, and excellent communication skills are essential for success in this role.

Market intelligence professionals are responsible for collecting, analyzing, and interpreting data to identify industry trends, competitive dynamics, and growth opportunities, ensuring organizations make informed strategic decisions. They leverage various data sources, including market research reports, consumer behavior analytics, and competitive benchmarking, to assess market conditions and forecast future developments. Key responsibilities include monitoring competitor activities, assessing customer needs, and evaluating emerging market threats or opportunities. Strong analytical skills, proficiency in data visualization tools, and the ability to translate complex insights into actionable recommendations are essential for success in this role. Additionally, candidates should possess excellent communication skills to present findings effectively to stakeholders and support cross-functional teams in implementing data-driven strategies.

Develops and executes strategic plans to guide the organization toward its long-term objectives, ensuring alignment with business goals and industry trends. Collaborates with leadership to identify opportunities for growth, innovation, and operational efficiency. Analyzes market dynamics, competitive positioning, and internal capabilities to inform data-driven decision-making. Oversees the implementation of strategic initiatives, monitors progress, and adjusts plans as needed to achieve desired outcomes. Manages cross-functional projects, fostering collaboration and accountability among teams to drive successful execution.

Lomé, Togo serves as the designated workplace for this position. The role necessitates daily on-site presence in the city of Lomé, Togo.

Proactively uncover and cultivate emerging sales prospects within both the general trade and modern trade sectors.

• Enhance both numeric and weighted distribution metrics to drive broader market reach and increased brand visibility.

Leverage strategic territory planning to systematically expand volume growth.

Collaborate effectively with the importer to optimize last-mile distribution processes and enhance overall delivery efficiency.

Ensure that products are consistently accessible at all major retail and wholesale points, including supermarkets, wholesalers, and kiosks.

• Track inventory levels to identify shortages or excess stock and ensure timely replenishment.

Ensure that products are merchandised correctly and remain highly visible to customers at all times.

Develop and execute promotional strategies and in-store engagement initiatives to drive sales and enhance brand visibility.

Monitor progress in alignment with the established plan, ensuring adherence to execution benchmarks and timelines.

• Collect competitor insights (pricing, promotions, and new launches).

Prepare comprehensive market reports on a structured basis, either weekly or monthly, to deliver timely and insightful analyses.

Analyze sales data to identify trends and opportunities, providing strategic recommendations for action that drive performance improvements and inform decision-making processes.

Assist in the formulation of pricing frameworks, optimize product assortment decisions, and refine distribution channel strategies.

• Assist in forecasting and demand planning processes to ensure accurate projections and optimal inventory management.

• Ensure local activities are in harmony with the organization’s strategic expansion plans.

Required qualifications include proficiency in project management methodologies, strong analytical and problem-solving capabilities, and excellent communication skills for cross-functional team collaboration. Candidates must possess a minimum of five years of relevant experience in a similar role, along with a proven track record of delivering projects on time and within budget. A bachelor’s degree in business administration, engineering, or a related field is mandatory, while advanced degrees or professional certifications such as PMP or Six Sigma are highly advantageous. Familiarity with industry-specific software tools and systems is essential, as is the ability to adapt to evolving business needs and technological advancements.

Qualifications

Higher National Diploma (HND) or an equivalent diploma in Sales and Marketing or Business Administration is required.

With a minimum of five to seven years of experience in fast-moving consumer goods (FMCG) sales, ideally within the biscuits, confectionery, or snacks sector, you will bring valuable expertise to the role.

• Extensive expertise in navigating Togo’s market distribution frameworks.

Demonstrates a consistent ability to achieve and exceed sales targets, with a history of driving revenue expansion.

Seasoned professionals with a proven track record in multinational corporations or prominent local and regional Fast-Moving Consumer Goods firms will find this role particularly compelling.

Skilled in negotiating effectively and fostering productive relationships with distributors.

• Demonstrates a practical, field-focused approach to work.

Proficient in French is a non-negotiable requirement for this role.

Proficient communication skills in English, both verbally and in writing, are required.

To submit your application, please follow the prescribed submission process outlined above. Ensure all required documentation and materials are included, adhering to the specified guidelines and deadlines. Should you encounter any difficulties or require further clarification, do not hesitate to contact the designated point of contact for assistance.

We welcome applications from qualified candidates who meet the following criteria to submit their materials for consideration. Submit a comprehensive resume, a cover letter outlining your qualifications and interest in the role, and any relevant certifications or supporting documents as specified in the application instructions. Ensure all materials are prepared in accordance with the outlined submission guidelines to ensure timely and complete processing of your application.

Prospective applicants are encouraged to submit their curriculum vitae by emailing [email protected] or by sending it via WhatsApp to 0547125675.

Link: https://jobportal.sbpafrica.group/jobs/3910

Qualifications

Diploma/HND

Experience Required

5 years

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