JOB DESCRIPTION:
Job Summary
The Sales Executive will spearhead market expansion and operational excellence for biscuit brands in Togo, collaborating closely with the current importer/distributor to guarantee robust product availability, high visibility, and a competitive market presence.
Oversee and execute a comprehensive range of duties encompassing strategic planning, operational management, and team leadership to ensure organizational objectives are met with precision and efficiency. Develop and implement policies, procedures, and best practices to optimize workflow, enhance productivity, and maintain high performance standards. Collaborate with cross-functional teams to align departmental goals with broader company initiatives, fostering a cohesive and results-driven work environment. Monitor key performance indicators, analyze data trends, and provide actionable insights to senior leadership to support informed decision-making and continuous improvement. Serve as a primary point of contact for stakeholders, addressing inquiries, resolving complex issues, and cultivating strong professional relationships. Ensure compliance with industry regulations, internal policies, and ethical standards while upholding accountability and transparency in all operational activities.
We aim to expand market presence and drive sales growth through strategic initiatives and innovative approaches. This role requires identifying new business opportunities, cultivating client relationships, and implementing targeted sales strategies to achieve revenue targets. Responsibilities include conducting market research, analyzing competitive landscapes, and collaborating with cross-functional teams to optimize product positioning and maximize profitability. Additionally, the ideal candidate will possess strong negotiation skills, a customer-centric mindset, and a proven track record of exceeding sales quotas.
Develops and executes strategic distribution initiatives to ensure seamless delivery of products or services. Responsible for overseeing logistics, coordinating with suppliers and vendors, and optimizing supply chain operations to meet business objectives. Analyzes market demand, manages inventory levels, and implements efficient distribution networks to enhance customer satisfaction and operational efficiency. Collaborates with cross-functional teams to align distribution strategies with organizational goals and ensures compliance with industry regulations and quality standards.
Responsible for overseeing trade and retail execution activities, this role involves managing the implementation of sales strategies, ensuring seamless product distribution, and optimizing the placement of goods in retail environments. Key responsibilities include coordinating with sales teams, monitoring inventory levels, and maintaining strong partnerships with retail partners to drive sales performance. The position requires a proven track record in trade execution, proficiency in retail operations, and the ability to analyze market trends to enhance product visibility and availability. Strong communication, negotiation, and organizational skills are essential for success in this role.
Collect and analyze market data to identify trends, opportunities, and competitive dynamics, enabling informed strategic decisions. Evaluate industry reports, consumer behavior, and competitor activities to assess market potential and risks. Present insights and recommendations to senior leadership to support business growth initiatives. Utilize both qualitative and quantitative research methods to ensure comprehensive market intelligence. Maintain up-to-date knowledge of industry developments, regulatory changes, and emerging technologies that may impact market conditions.
Devising and executing strategic initiatives to align with organizational objectives is a core responsibility of this role. This includes formulating long-term plans, identifying growth opportunities, and ensuring resources are allocated efficiently. Strong analytical skills are essential for evaluating market trends, assessing risks, and making data-driven decisions. Additionally, the position requires collaboration with leadership to refine business strategies and drive sustainable performance. Experience in strategic planning or related fields is preferred, along with proficiency in relevant tools and methodologies.
Lomé, Togo serves as the designated workplace for this position.
Seek out and cultivate emerging sales prospects within both general trade and modern trade sectors.
• Strengthen numeric and weighted distribution metrics to achieve broader market penetration.
Formulate and execute strategic territory plans to systematically enhance sales volume and market penetration.
Collaborate closely with importers to optimize the efficiency of last-mile distribution processes.
• Guarantee consistent product availability across major distribution channels, including wholesalers, supermarkets, and retail kiosks.
• Track inventory levels, identify stock shortages, and oversee replenishment schedules to ensure optimal supply availability.
Ensure that merchandise is displayed effectively to maximize visibility and appeal to customers.
• Develop and execute promotional campaigns as well as in-store engagement initiatives to drive customer interest and boost sales.
• Track execution compliance vs plan.
• Gather and analyze information on competitors, including their pricing strategies, promotional activities, and any new product or service launches.
Prepare comprehensive and organized market analyses on a weekly and monthly basis.
Analyze sales data to identify trends and opportunities, providing strategic recommendations to enhance performance and drive growth.
Play a key role in developing and implementing pricing strategies, optimizing the SKU mix, and shaping channel strategies to drive market performance and profitability.
Provide assistance in forecasting and demand planning activities to ensure accurate projections and efficient resource allocation.
Ensure local operations are strategically aligned with the company’s broader growth objectives while maintaining operational excellence.
The essential qualifications for this position include a proven track record in [specific skill set, e.g., project management, software development, financial analysis], alongside strong proficiency in [relevant tools, e.g., Microsoft Office Suite, coding languages, data visualization tools]. Candidates must demonstrate exceptional attention to detail, a commitment to meeting tight deadlines, and the ability to adapt quickly to changing priorities. A minimum of [X years] of relevant experience in [industry/field] is mandatory, with a strong preference for candidates holding a [degree/certification, if applicable]. Additionally, familiarity with [industry-specific standards, e.g., compliance regulations, best practices] is highly advantageous.
Seeking a candidate with a Bachelor’s degree in Business Administration, Finance, Accounting, or a related field, supplemented by at least three years of relevant experience in financial analysis, reporting, or auditing. Proficiency in advanced Excel and ERP systems is essential, alongside strong analytical and problem-solving abilities. Exceptional communication skills are required to present complex financial data clearly to stakeholders. Familiarity with GAAP and regulatory compliance is preferred. The ideal applicant will demonstrate meticulous attention to detail and the ability to work collaboratively in a fast-paced environment.
HND or Diploma qualifications in Sales and Marketing or Business Administration are essential for this role.
With a strong preference for candidates possessing five to seven or more years of hands-on experience in FMCG sales, particularly within the biscuits, confectionery, or snacks sectors, this role demands proven expertise in driving revenue growth and market expansion.
Demonstrates extensive expertise in navigating and managing distribution systems within the Togo market.
Achieved consistent and measurable increases in sales revenue through strategic planning and execution.
Distinguished experience within either a multinational corporation or a high-performing local or regional Fast-Moving Consumer Goods (FMCG) enterprise.
Proven expertise in negotiating agreements and cultivating productive relationships with distributors is essential.
• Demonstrates a proactive, practical approach focused on real-world application and field engagement.
• Fluent in French (mandatory).
• Good working proficiency in English (spoken & written).
Interested applicants should submit their application materials through the designated submission portal, adhering to the outlined deadlines and procedures. Ensure your resume, cover letter, and any additional required documents are complete and formatted according to the specified guidelines. Should you have any inquiries regarding the application process, direct them to the provided contact information for prompt assistance. All submissions will be reviewed thoroughly, with selected candidates contacted for further evaluation.
To submit your application, follow the instructions provided by the employer and ensure all required documents are attached. Clearly outline your qualifications, relevant experience, and reasons for interest in the position. Double-check that your application is complete and meets the specified submission guidelines. Promptly address any additional requests from the hiring team to demonstrate your enthusiasm and professionalism.
Interested candidates should send their CVs via email to [email protected] or via WhatsApp on 0547125675
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
