We are seeking a highly motivated professional to join our team in the role of [Job Title]. The ideal candidate will possess a minimum of [X] years of relevant experience in [specific field/industry], along with a proven track record of success in [key responsibility or skill]. A bachelor’s degree in [relevant field] is required, and advanced certifications or specialized training in [specific area] are preferred. The successful applicant will be responsible for [primary duty], [secondary duty], and [additional duty], ensuring alignment with company objectives and industry standards.
This position demands strong analytical, problem-solving, and communication skills, as well as the ability to collaborate effectively across departments. Proficiency in [specific software, tools, or methodologies] is essential, and familiarity with [industry-relevant trends or regulations] is highly advantageous. The role involves [additional responsibility], along with [another key task], requiring meticulous attention to detail and a commitment to delivering high-quality results. The candidate must thrive in a dynamic environment, demonstrating adaptability and a proactive approach to challenges.
Job Summary
The Sales Executive will spearhead market growth initiatives and operational excellence for biscuit brands in Togo by collaborating closely with the current importer/distributor to maintain robust product availability, high visibility, and a competitive market stance.
Key Accountabilities: Spearheading critical initiatives, overseeing daily operations, and delivering measurable outcomes across assigned domains, with a strong emphasis on efficiency, compliance, and strategic alignment. Developing and executing comprehensive project plans, monitoring progress through established KPIs, and leading cross-functional teams to optimize performance while mitigating risks. Collaborating with senior leadership to align objectives with organizational goals, ensuring seamless integration of resources, methodologies, and best practices to drive sustainable growth and innovation.
We are seeking to expand our market presence and drive sales growth through strategic initiatives. This role involves identifying new business opportunities, cultivating client relationships, and implementing targeted sales strategies to achieve revenue targets. The ideal candidate will possess a proven track record in market expansion, a deep understanding of industry trends, and the ability to negotiate and close deals effectively. Responsibilities include conducting market research, analyzing competitive landscapes, and collaborating with cross-functional teams to optimize sales performance and maximize profitability.
Oversee the implementation and fulfillment of distribution strategies, ensuring efficient and timely execution of all tasks. Coordinate with internal teams and external partners to maintain seamless operations and achieve delivery objectives. Monitor performance metrics and address any discrepancies or inefficiencies in the distribution network. Execute logistical plans with precision, while adhering to compliance standards and optimizing resource allocation.
Responsible for implementing and overseeing trade and retail execution strategies to ensure optimal product placement, visibility, and sales performance in designated retail environments. Develops and maintains strong partnerships with retail buyers, merchandisers, and store teams to secure shelf space, execute promotional campaigns, and drive in-store activations. Monitors market trends, competitor activities, and inventory levels to identify opportunities and mitigate risks. Ensures compliance with brand guidelines, pricing policies, and merchandising standards while delivering measurable results in stock availability and sell-through rates.
Market research and competitive analysis are essential components of this role, requiring continuous monitoring of industry trends, competitor strategies, and emerging market opportunities. The position demands a keen ability to gather, interpret, and disseminate actionable insights that inform strategic decision-making across the organization. Proficiency in data analysis tools and methodologies is necessary to identify patterns, assess market dynamics, and forecast potential shifts in the business landscape. Additionally, the role involves collaborating with cross-functional teams to align intelligence findings with organizational objectives and ensuring that stakeholders receive timely, accurate, and relevant information to drive competitive advantage.
Develops and executes strategic initiatives and comprehensive plans to drive organizational growth and efficiency. Analyzes market trends, competitive positioning, and internal capabilities to identify opportunities and mitigate risks. Collaborates with senior leadership to align business objectives with actionable strategies. Oversees the implementation of plans, monitors progress, and adjusts approaches as needed to ensure successful outcomes. Requires strong analytical skills, strategic thinking, and the ability to translate complex data into clear, actionable insights.
We are seeking a candidate for a position based in Lomé, the capital city of Togo.
• Discover and pursue fresh sales prospects within both general trade and modern trade sectors.
• Drive growth in both numeric and weighted distribution metrics.
• Achieve volume growth by implementing structured territory planning strategies.
Collaborate closely with the importer to optimize last-mile distribution efficiency.
• Maintain consistent product availability across critical distribution channels, including wholesalers, supermarkets, and kiosks.
Oversee inventory levels to ensure optimal stock availability, promptly address any out-of-stock occurrences, and manage the replenishment cycles efficiently.
Ensure that merchandise is strategically arranged and prominently displayed to maximize visibility and appeal to customers.
Execute promotional strategies and coordinate in-store engagement initiatives to drive customer interaction and sales performance.
Ensure that execution aligns with the established plan by monitoring compliance throughout the process.
Gather competitive intelligence, including pricing strategies, promotional activities, and recent product or service launches.
Compile comprehensive market analyses on a regular basis, including weekly and monthly reports, to ensure stakeholders receive timely and insightful updates.
Analyze sales performance metrics and provide strategic recommendations to enhance revenue outcomes.
Collaborate on the development and implementation of pricing strategies, SKU assortment decisions, and channel distribution plans to drive market performance and profitability.
Facilitate forecasting and demand planning initiatives to ensure accurate projections and optimal resource allocation.
Facilitate the alignment of local operational activities with the organization’s overarching growth strategy to ensure cohesive progress and strategic coherence.
Possesses proficiency in [specific software/tool], strong analytical capabilities, and exceptional communication skills. Must demonstrate expertise in [relevant industry knowledge] and a proven ability to manage multiple projects simultaneously. Requirements include [X years] of experience in [field/role], a [specific degree or certification], and familiarity with [industry standards or regulations]. Additionally, candidates should exhibit leadership qualities, adaptability to dynamic environments, and a commitment to continuous professional development.
We seek a motivated professional with a proven track record in [industry/field], equipped with [X years] of relevant experience. Ideal candidates will hold a [degree/certification] in [specific field] or a closely related discipline, complemented by expertise in [key skill/software/tool]. Strong analytical abilities, exceptional problem-solving skills, and a commitment to continuous learning are essential. Experience with [specific task or responsibility] and familiarity with [industry standards or regulations] are highly desirable. The ability to collaborate effectively within cross-functional teams and communicate complex concepts clearly is required.
A Higher National Diploma (HND) or diploma in Sales and Marketing or Business Administration is required.
With a minimum of five to seven years of progressive experience in FMCG sales, ideally within the biscuits, confectionery, or snacks sectors, candidates should demonstrate a strong track record of success in a similar role.
Proven track record in navigating and managing Togo’s market distribution frameworks, with extensive hands-on experience in the region’s supply chain and logistics networks.
Demonstrated success in achieving measurable increases in sales revenue consistently over time.
• Demonstrated experience within a Multinational Corporation or a robust local/regional Fast-Moving Consumer Goods enterprise.
• Exceptional ability to negotiate effectively and manage distributor relationships with proficiency.
Demonstrates a practical, field-focused approach to work.
Proficient in French is a non-negotiable requirement for this role.
• Demonstrates strong command of both spoken and written English.
We welcome qualified candidates to submit their applications for consideration. Interested individuals should prepare a comprehensive application package, including a resume, cover letter, and any other requested documentation. Ensure all materials are submitted by the specified deadline to be considered for the position.
To submit your application, please follow the provided instructions carefully. Ensure all required documents are included and meet the specified criteria. Double-check the submission deadline to avoid any delays. If you have any questions regarding the application process, do not hesitate to reach out for clarification.
Interested applicants are invited to submit their CVs either by emailing [email protected] or by sending a message via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
