JOB DESCRIPTION:
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo, collaborating closely with the current importer/distributor to maintain robust product availability, high visibility, and a competitive market stance.
Oversee and execute a comprehensive range of duties, including but not limited to strategic planning, project management, and cross-functional collaboration to drive organizational objectives. Develop and implement policies, procedures, and performance metrics to enhance operational efficiency and ensure alignment with business goals. Lead and mentor teams, fostering a culture of accountability, innovation, and continuous improvement while monitoring progress through regular evaluations and feedback mechanisms.
We are seeking a dynamic professional to drive market expansion and enhance sales performance. This role involves identifying new market opportunities and implementing strategic initiatives to boost revenue growth. The ideal candidate will possess a proven track record in market penetration, strong analytical skills, and the ability to forge key business partnerships. Responsibilities include conducting market research, developing sales tactics, and collaborating with cross-functional teams to achieve revenue targets. Candidates must have experience in B2B or B2C sales environments and demonstrate expertise in customer acquisition and retention strategies. A Bachelor’s degree in Business Administration, Marketing, or a related field is required, along with 5+ years of relevant experience.
2. Distribution & Execution
Executes trade and retail strategies to drive sales and enhance brand presence in market channels, ensuring optimal product placement and visibility. Collaborates with cross-functional teams to coordinate promotional activities and execute marketing campaigns. Analyzes market trends and sales data to identify opportunities for growth and adjust execution tactics as needed. Maintains strong relationships with retail partners to secure shelf space and merchandising support. Monitors inventory levels and sales performance to optimize stock availability and meet customer demand. Ensures compliance with company policies and retail standards while delivering a consistent customer experience.
The position involves conducting thorough market intelligence to identify emerging trends, competitive dynamics, and potential opportunities or threats within the industry. Responsibilities include analyzing market data, monitoring competitor activities, and assessing customer behavior to inform strategic decision-making. The role requires proficiency in data interpretation, strong analytical skills, and the ability to synthesize complex information into actionable insights. Candidates should possess relevant experience in market research, a keen understanding of industry trends, and excellent communication skills to present findings effectively to stakeholders.
Develops and executes strategic plans and initiatives to drive organizational growth and operational excellence, aligning with long-term business objectives. Conducts comprehensive market analysis, identifies emerging trends, and evaluates competitive landscapes to inform data-driven decision-making. Collaborates cross-functionally to ensure seamless implementation of strategic priorities while monitoring progress through key performance indicators. Establishes measurable goals, allocates resources efficiently, and mitigates risks to optimize overall performance and sustainable success.
Seeking a professional for a role based in the vibrant coastal city of Lomé, Togo. This position requires on-site presence within the dynamic capital of Togo, situated in West Africa along the Gulf of Guinea.
Proactively uncover and cultivate emerging sales prospects within both traditional and contemporary retail channels to drive revenue growth and expand market reach.
• Enhance both numeric and weighted distribution metrics to achieve improved market coverage and penetration.
Execute territory planning in a structured manner to drive volume growth.
Collaborate closely with importers to optimize last-mile distribution efficiency.
Ensure that products are consistently available at all major distribution channels, including wholesalers, supermarkets, and kiosks.
Monitor inventory levels diligently, identify instances of stock depletion, and oversee the replenishment process to maintain optimal supply levels at all times.
Demonstrate meticulous attention to merchandising standards to maximize product visibility and enhance the overall shopping experience for customers.
Develop and execute promotional campaigns and in-store engagement initiatives to drive customer interest and boost sales performance.
Monitor adherence to the execution plan and compare actual performance against the established schedule to ensure alignment with project objectives.
Gather comprehensive competitive intelligence, including pricing strategies, promotional activities, and newly introduced product offerings.
We are responsible for generating and delivering structured market reports on a weekly and monthly basis.
• Evaluate sales performance metrics to identify trends, opportunities, and areas for improvement, then propose strategic initiatives to enhance revenue outcomes.
Play a key role in shaping pricing frameworks, managing SKU portfolios, and developing channel strategies to enhance market competitiveness and profitability.
• Assist in the development of forecasts and demand planning initiatives.
• Ensure local initiatives are strategically aligned with the company’s growth objectives.
Required Skills include a Bachelor’s degree in Computer Science, Information Technology, or a related field, along with a minimum of two years of experience in software development or a comparable technical role. Proficiency in programming languages such as Java, Python, or C++ is essential, alongside expertise in database management and familiarity with version control systems like Git. Strong problem-solving abilities and a collaborative mindset are also necessary to thrive in this position.
Bachelor’s degree in Computer Science, Engineering, or a related field is required. A minimum of 5 years of professional experience in software development is mandatory. Proficiency in programming languages such as Java, Python, or C++ is essential. Experience with cloud platforms like AWS or Azure is highly preferred. Strong problem-solving skills and the ability to work collaboratively in a team environment are critical. Candidates must demonstrate excellent communication skills and adaptability to evolving technologies.
Higher National Diploma (HND) or a Diploma in Business Administration, Sales, or Marketing is required.
With a proven track record spanning 5 to 7 or more years in fast-moving consumer goods (FMCG) sales—ideally within the biscuits, confectionery, or snacks sector—you possess the depth of experience required for this role.
Demonstrates extensive expertise in navigating and leveraging Togo’s market distribution frameworks and operational ecosystems.
Demonstrated a consistent ability to drive and sustain revenue expansion through effective sales strategies and execution.
With preference given to candidates who have worked in multinational corporations or prominent local and regional fast-moving consumer goods companies.
Demonstrates exceptional proficiency in negotiating terms and effectively overseeing distributor relationships to ensure mutually beneficial outcomes and streamlined operations.
A proactive, field-focused approach to work is essential for this role.
Proficient fluency in French is a non-negotiable requirement for this role.
• Demonstrated fluency in both spoken and written English.
HOW TO APPLY:
Interested applicants should submit their application materials through the designated portal, ensuring all required documents are included and properly formatted. The submission must adhere to the outlined deadlines and follow the specified instructions for consideration. Only complete applications will be reviewed, with priority given to those demonstrating a clear alignment with the role’s qualifications and the organization’s values.
Qualified applicants are encouraged to submit their CVs by emailing [email protected] or by messaging 0547125675 on WhatsApp.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
