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Home Jobs Lomé, Togo Senior FMCG Sales Representative

Senior FMCG Sales Representative

SBP Africa Limited  · Human Resources

Full Time Lomé, Togo
Lomé, Togo
GH
Deadline: 17 June 2026
Posted June 4, 2026

We are seeking a highly motivated and skilled individual to join our team in the role of [Job Title]. The successful candidate will be responsible for overseeing key operational processes, ensuring adherence to company policies, and driving efficiency within the department. Duties include managing team performance, coordinating cross-functional projects, and maintaining compliance with industry regulations. Applicants must possess a bachelor’s degree in [relevant field], along with [X years] of professional experience in a similar capacity. Proficiency in [specific software/tools], strong analytical abilities, and excellent communication skills are essential. The ideal candidate will demonstrate a results-driven mindset, leadership qualities, and a commitment to continuous improvement.

Job Summary

The Sales Executive will spearhead the growth of biscuit brands in Togo by collaborating with the current importer/distributor to guarantee robust product availability, prominent shelf presence, and a competitive market stance.

Key duties involve executing project management tasks, ensuring adherence to timelines, and maintaining high-quality deliverables. The role requires collaboration with cross-functional teams to meet organizational objectives, conducting regular progress assessments, and addressing any potential issues promptly. Additionally, the position demands strong analytical skills to evaluate performance metrics and recommend improvements as needed. Compliance with company policies and industry standards is essential, along with effective communication to stakeholders at all levels.

Responsible for expanding market presence and driving revenue growth through strategic initiatives, this role focuses on identifying new opportunities, cultivating client relationships, and maximizing sales performance. The position requires a proactive approach to market analysis, competitive intelligence, and targeted outreach to enhance brand visibility and customer acquisition. Additionally, the role involves collaborating with cross-functional teams to align sales strategies with organizational objectives, ensuring sustainable business expansion and profitability.

Oversee the implementation and management of distribution strategies to ensure seamless execution of tasks. Develop and maintain efficient processes for the timely delivery of products or services, coordinating with various teams to align on objectives. Monitor performance metrics to identify areas for improvement and implement corrective actions as needed. Ensure compliance with company policies, industry regulations, and quality standards throughout the distribution lifecycle. Collaborate with cross-functional partners to optimize supply chain efficiency and reduce operational costs.

Executes trade and retail strategies with precision to drive sales and enhance customer engagement. Analyzes market trends, inventory levels, and consumer behavior to optimize product placement and promotional activities. Collaborates with cross-functional teams to ensure seamless execution of pricing, merchandising, and distribution plans. Monitors performance metrics to assess effectiveness and identifies opportunities for improvement. Maintains strong relationships with vendors and retail partners to secure favorable terms and resolve operational challenges.

We gather, analyze, and interpret market data to identify trends, opportunities, and competitive insights that guide strategic decision-making and drive business growth. This role involves continuous monitoring of industry developments, customer behavior, and competitive landscapes to assess risks and forecast future market conditions. Key responsibilities include conducting thorough research, compiling detailed reports, and presenting actionable insights to stakeholders to support informed business strategies. Proficiency in data analysis tools, strong analytical skills, and the ability to synthesize complex information into clear, concise recommendations are essential for success in this position.

Develops and executes strategic initiatives and long-term plans to drive organizational growth and operational excellence. Analyzes market trends, competitive landscapes, and internal capabilities to identify opportunities and mitigate risks. Collaborates with cross-functional teams to align business objectives with actionable strategies. Monitors performance metrics and adjusts plans as needed to ensure sustained success. Requires strong analytical skills, visionary thinking, and the ability to translate complex data into clear, strategic directives.

• Position: Based in Lomé, the vibrant capital of Togo, this role offers the opportunity to contribute to meaningful initiatives within a dynamic professional environment.

Proactively uncover and cultivate emerging sales prospects within both general trade and modern trade sectors.

Expand the reach of numeric and weighted distribution metrics to enhance market coverage and penetration.

Develop and implement strategic territory plans to systematically drive and expand sales volume across assigned regions.

Collaborate effectively with importers to optimize the efficiency of last-mile distribution.

Ensure that products are consistently available in all major retail channels, including wholesalers, supermarkets, and kiosks.

Monitor stock availability, identify shortages, and track replenishment schedules to ensure optimal inventory levels are maintained at all times.

Maintain optimal merchandising standards and ensure products are displayed in a manner that maximizes visibility and appeal to customers.

Drive the execution of promotional campaigns and in-store brand activations to elevate customer engagement and drive sales growth.

Monitor progress to ensure adherence to the established execution plan, identifying any deviations and implementing corrective actions as necessary.

Gather comprehensive competitive intelligence, including pricing strategies, promotional activities, and newly introduced products or services, to inform strategic decision-making and maintain a competitive edge in the market.

Prepare comprehensive weekly and monthly market reports in a structured format.

Examine sales metrics to identify trends and opportunities, then propose strategic initiatives to enhance performance.

Play a key role in developing pricing frameworks, optimizing SKU portfolios, and refining channel strategies to enhance market competitiveness and revenue growth.

Assist in the development and refinement of forecasts and demand plans to ensure alignment with organizational goals and market trends.

Local execution must be consistently synchronized with the organization’s broader growth strategy to ensure cohesive advancement and alignment across all operational levels.

Required Proficiencies: Candidates must possess a Bachelor’s degree in a relevant field, such as Accounting, Finance, or Business Administration. A minimum of three years of experience in a financial or accounting role is essential, along with proficiency in financial software and advanced Excel skills. Strong analytical abilities, meticulous attention to detail, and exceptional problem-solving capabilities are imperative. The ideal candidate will demonstrate excellent communication skills and the ability to work collaboratively within a team environment.

Bachelor’s degree in Computer Science, Engineering, or a related field is required. Proficiency in programming languages such as Python, Java, or C++ is necessary. Familiarity with software development methodologies like Agile or Scrum is preferred. Strong problem-solving skills and the ability to work collaboratively in a team environment are essential. At least three years of relevant work experience in software development or a similar role is mandatory. Excellent communication skills, both written and verbal, are also required to effectively convey technical information.

• Candidates must possess either an HND or a Diploma in Sales and Marketing, or alternatively, Business Administration.

A minimum of five to seven years of relevant sales experience in the Fast-Moving Consumer Goods (FMCG) sector is required, with a strong preference for candidates possessing expertise in biscuits, confectionery, or snacks.

• Extensive expertise in navigating and managing Togo’s market distribution frameworks and operational structures.

Achieved consistent increases in sales revenue through strategic initiatives and effective execution.

With experience gained in either a multinational corporation or a prominent local/regional Fast-Moving Consumer Goods (FMCG) company, you will bring valuable insights to the role.

Possesses exceptional negotiation abilities and expertise in managing distributor relationships effectively.

Seeking a proactive individual with a practical, field-focused approach to problem-solving and execution.

Fluency in French is an essential requirement for this role.

Fluent English communication skills, both verbally and in writing, are essential.

To apply for this position, please follow the specified submission guidelines provided in the application materials. Ensure your application includes all required documentation and meets the outlined deadlines. Submit your materials through the designated portal or contact the provided email address for further instructions. Should you have any questions, reach out to the hiring manager directly for clarification.

Interested candidates should submit their application materials through the designated portal, ensuring all required documents and information are included. The application process requires a comprehensive resume outlining relevant experience and qualifications, a cover letter detailing interest in the position and alignment with organizational goals, and any additional materials specified in the job posting. Be sure to adhere to the outlined submission guidelines and deadlines to ensure consideration for the role.

Interested applicants are encouraged to submit their résumés by emailing [email protected] or sending them via WhatsApp to 0547125675.

Link: https://jobportal.sbpafrica.group/jobs/3910

Qualifications

Diploma/HND

Experience Required

5 years

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