We are seeking a highly motivated individual to join our team in the role of [Job Title]. The successful candidate will possess a minimum of [X] years of relevant experience and hold a degree in [Field] or a related discipline. Proficiency in [Software/Tool] and strong analytical skills are essential for this position. Key responsibilities include [responsibility 1], [responsibility 2], and [responsibility 3]. The ideal candidate will demonstrate excellent communication abilities, a collaborative approach, and the capacity to work independently under deadlines. Familiarity with [Industry/Process] is preferred but not required. This role offers opportunities for professional growth and contributes to [Company Goal/Project].
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo, collaborating closely with the current importer/distributor to guarantee robust product availability, prominent visibility, and a compelling competitive advantage.
Oversee and execute a comprehensive range of critical duties to ensure operational excellence and organizational success. This role demands meticulous attention to detail while managing multiple priorities within dynamic environments. Collaborate closely with cross-functional teams to drive project completion, streamline processes, and achieve predefined objectives. Maintain rigorous adherence to established policies, procedures, and compliance standards to mitigate risks and uphold accountability. Provide strategic guidance and support to stakeholders to foster innovation, efficiency, and sustainable growth. Additionally, monitor performance metrics, identify areas for improvement, and implement corrective actions as needed to enhance overall productivity and effectiveness.
Driving expansion into new markets and accelerating sales performance are central to this role, as we seek to identify untapped opportunities and cultivate strategic growth initiatives. The ideal candidate will leverage their deep industry knowledge to forge key partnerships, optimize customer acquisition strategies, and consistently exceed revenue targets. Proficiency in market analysis, competitive intelligence, and sales execution is essential, along with a proven track record of delivering measurable business growth. Collaboration with cross-functional teams will be critical to aligning market strategies with product development and customer needs. The position demands a results-driven mindset, exceptional negotiation skills, and the ability to adapt to evolving market dynamics while maintaining a forward-looking perspective on industry trends.
With a focus on operational efficiency, this role is responsible for overseeing the end-to-end process of product distribution and flawless execution of logistical operations. Key duties include coordinating with cross-functional teams to ensure timely delivery, managing inventory levels, and optimizing supply chain workflows to meet customer demand while minimizing delays. The ideal candidate will have proven experience in distribution management, a strong understanding of logistics principles, and the ability to analyze performance metrics to drive continuous improvement. Proficiency in relevant software tools, meticulous attention to detail, and exceptional organizational skills are essential for success in this position.
Executes trade and retail strategies with precision, ensuring seamless implementation across designated channels. Drives sales performance through targeted execution, maintaining strong relationships with retail partners to meet or exceed set objectives. Monitors market trends and inventory levels to optimize product availability and merchandising, while collaborating with cross-functional teams to align on promotions, pricing, and placement strategies. Analyzes sales data to identify opportunities for growth, adjusting tactics as needed to enhance customer engagement and maximize revenue.
We gather and analyze market intelligence to identify emerging trends, competitive dynamics, and growth opportunities for our organization. This involves conducting thorough research, evaluating industry reports, and leveraging data-driven insights to inform strategic decisions. The role requires staying abreast of market shifts, competitive movements, and regulatory changes to provide actionable recommendations. Strong analytical skills, proficiency in data interpretation, and the ability to translate complex findings into clear, concise reports are essential. Collaboration with cross-functional teams ensures alignment with business objectives and supports informed decision-making across the enterprise.
Develops and implements strategic plans to achieve organizational objectives, ensuring alignment with long-term goals. Conducts thorough market analysis, identifies growth opportunities, and formulates actionable strategies to enhance competitiveness. Collaborates with leadership teams to establish measurable KPIs and monitor progress toward targets. Drives innovation by evaluating industry trends and integrating best practices into planning processes. Allocates resources efficiently to optimize performance while mitigating risks. Ensures strategic initiatives remain adaptable to evolving business environments and stakeholder needs.
Lomé, located in Togo, serves as the designated workplace for this role.
• Discover and pursue fresh sales prospects within both traditional and contemporary retail channels.
Achieve growth in both numeric and weighted distribution metrics through strategic initiatives and targeted efforts.
• Foster volume expansion by implementing systematic territory planning strategies.
Collaborate closely with the importer to optimize the efficiency of last-mile distribution.
Ensure consistent product availability across critical distribution channels, including wholesalers, supermarkets, and kiosks.
• Track inventory levels, identify stock shortages, and oversee replenishment schedules.
Ensure that products are displayed effectively to maximize visibility and appeal to customers.
• Develop and execute promotional strategies along with engaging in-store activations to drive sales and enhance brand visibility.
Monitor adherence to execution plans to ensure alignment with established timelines and objectives.
• Gather and analyze competitive intelligence, including pricing strategies, promotional activities, and newly launched products or services.
Prepare systematic market analyses delivered on both a weekly and monthly basis.
Analyze sales data to identify trends, patterns, and opportunities, then provide strategic recommendations to enhance performance and drive revenue growth.
• Assist in developing and refining pricing strategies, optimizing SKU assortments, and enhancing channel distribution approaches.
• Facilitate forecasting processes and contribute to demand planning initiatives.
Facilitate the alignment of local operational activities with the overarching growth strategy of the organization.
REQUIRED SKILLS:
Qualifications
HND or Diploma qualifications in Sales and Marketing, or alternatively in Business Administration, are essential for this role.
A proven track record of 5 to 7+ years in FMCG sales is essential, with a strong preference for candidates experienced in the biscuits, confectionery, or snacks sectors.
Demonstrates extensive expertise in Togo’s market distribution frameworks and operational dynamics.
• Consistently achieved measurable increases in sales revenue.
Possesses experience within a multinational enterprise or a prominent local/regional fast-moving consumer goods (FMCG) organization.
Demonstrates exceptional proficiency in negotiating terms and overseeing distributor relationships effectively.
Demonstrates a proactive, field-focused approach to work with a preference for practical, hands-on engagement.
Fluency in French is an essential requirement for this position.
Proficient in both spoken and written English with a strong command of the language.
We welcome applications from qualified candidates who meet the specified criteria. To be considered for this opportunity, please submit your application through the designated portal. Ensure all required documents, including a resume, cover letter, and any additional materials, are uploaded in the requested format. If you encounter any issues during the submission process, do not hesitate to contact the hiring team for assistance. We look forward to reviewing your application and learning more about your qualifications.
Submit your application by emailing a comprehensive resume and a cover letter outlining your qualifications and interest in the position to careers@company.com by the deadline specified in the job posting. Ensure your email subject line is clear and includes the job title for which you are applying. Include at least three professional references who can attest to your relevant experience and skills. Be prepared for a follow-up interview, which may be conducted in person or virtually.
Qualified applicants are invited to submit their CVs by emailing [email protected] or by sending a message via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
