We are seeking a highly motivated professional to join our dynamic team in the capacity of [Job Title]. The ideal candidate will possess a minimum of [X years] of relevant experience in [specific field or industry], along with a proven track record of [key skill or accomplishment]. Strong proficiency in [specific software, tools, or methodologies] is essential, as is the ability to [specific responsibility or task]. The role requires exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams and stakeholders. Additionally, the candidate must demonstrate a solid understanding of [industry-specific knowledge or compliance standards]. Responsibilities include [list key duties], with a focus on [primary objective or goal]. This position offers an opportunity to contribute to innovative projects while working in a collaborative and inclusive environment.
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo by collaborating closely with the current importer/distributor to maintain robust product availability, high visibility, and a competitive edge.
Key responsibilities encompass overseeing project timelines, ensuring adherence to deliverables, and coordinating cross-functional teams to achieve organizational objectives. Duties also include monitoring performance metrics, identifying areas for improvement, and implementing strategic initiatives to enhance efficiency. Additionally, the role demands fostering collaboration between departments, managing stakeholder expectations, and maintaining clear communication channels throughout all project phases.
We are committed to expanding our market presence and driving sales growth through strategic initiatives and proactive outreach. This role requires a proactive approach to identifying new opportunities, cultivating client relationships, and executing targeted sales strategies to enhance revenue. The ideal candidate will have a proven track record in sales and business development, with a strong ability to analyze market trends and leverage them to meet or exceed performance targets. Responsibilities include developing and maintaining key accounts, negotiating contracts, and collaborating with cross-functional teams to align sales efforts with organizational goals.
2. Distribution & Execution
Responsible for overseeing the execution of trade and retail strategies, this role ensures seamless implementation of plans to drive sales and enhance customer engagement. Analyzes market trends and consumer behavior to optimize product placement and promotional activities, aligning them with company objectives. Collaborates with cross-functional teams, including merchandising, marketing, and supply chain, to maintain inventory levels and meet sales targets. Requires a minimum of three years in retail or trade execution, proficiency in data analysis tools, and strong interpersonal skills to liaise with stakeholders. Must demonstrate a results-driven mindset with the ability to adapt to dynamic market conditions.
4. Market Intelligence
Develops and executes strategic initiatives to drive organizational growth and operational efficiency, identifying key priorities and allocating resources accordingly. Formulates long-term plans aligned with business objectives, ensuring adaptability to market dynamics and emerging opportunities. Collaborates cross-functionally to integrate strategic vision with tactical execution, fostering innovation and sustainable competitive advantage. Analyzes performance metrics, market trends, and competitive landscapes to refine strategies and inform data-driven decision-making. Manages strategic projects from inception to completion, mitigating risks and optimizing outcomes through meticulous planning and stakeholder alignment.
Lomé, situated in Togo, serves as the designated workplace for this position.
• Develop and cultivate new sales opportunities within both general trade and modern trade sectors.
• Enhance numeric and weighted distribution metrics to achieve broader market reach and increased product availability.
Leverage strategic territory planning to systematically expand volume and drive growth.
Collaborate effectively with the importer to optimize and streamline the efficiency of the last-mile delivery process.
Ensure the product is consistently available in all primary distribution channels, including wholesalers, supermarkets, and kiosks.
The employee will track inventory levels, identify instances of stock outs, and oversee the replenishment schedules to ensure optimal supply levels are maintained.
• Ensure proper merchandising and visibility.
Develop and execute promotional campaigns as well as in-store engagement initiatives to drive sales and enhance brand visibility.
Monitor progress to ensure adherence to the established plan and identify any deviations.
Conduct thorough research to gather and analyze data on competitors, focusing specifically on their pricing strategies, promotional activities, and recent product or service launches.
• Prepare and deliver structured market reports on a weekly and monthly basis.
Analyze sales data to identify trends, evaluate performance metrics, and propose strategic actions to enhance revenue generation and operational efficiency.
Craft pricing frameworks, assess SKU portfolios, and develop channel strategies to optimize market positioning and revenue potential.
Provide assistance with forecasting and demand planning initiatives.
• Ensure implementation at the local level aligns with the organization’s strategic growth initiatives.
— Skills Required:
Proficiency in a variety of technical and soft skills is essential for this role. Strong analytical abilities and meticulous attention to detail are fundamental requirements, along with the capacity to manage multiple tasks efficiently. Excellent communication skills, both written and verbal, are necessary to collaborate effectively within cross-functional teams. Experience with industry-specific software, tools, or methodologies is often required, depending on the position’s demands. Adaptability to evolving project needs and the ability to troubleshoot issues independently are also highly valued. A commitment to continuous learning and professional development is expected to stay current with emerging trends and technologies. Prior hands-on experience in a related field is typically a prerequisite, ensuring candidates can immediately contribute to key initiatives.
Qualifications
A Higher National Diploma (HND) or Diploma in Sales and Marketing or Business Administration is required.
Seasoned professionals with at least five to seven years of hands-on experience in fast-moving consumer goods sales, ideally within the biscuits, confectionery, or snacks sectors, are encouraged to apply.
Possesses extensive expertise in the distribution systems specific to the Togolese market.
Consistently demonstrates a strong ability to drive and sustain sales growth, with a history of achieving and exceeding targets.
• Experience gained within a multinational corporation or a prominent local or regional Fast-Moving Consumer Goods enterprise.
Proven expertise in negotiation and distributor management, coupled with exceptional interpersonal and strategic communication abilities.
Seeking an individual who thrives in active, practical environments and embraces a field-focused approach to problem-solving.
Fluency in French is an essential requirement for this role.
Proficiency in both spoken and written English is required.
We welcome interested applicants to submit their materials through the specified application portal. Please ensure all required documents, including a resume, cover letter, and professional references, are included with your submission. Be advised that incomplete applications may not be reviewed. For further inquiries regarding the application process, kindly contact the hiring manager via the provided email or phone number.
To submit your application, please follow the provided instructions carefully. Ensure all required documents are included and submitted by the specified deadline. Your application should highlight your qualifications and relevant experience that align with the position requirements. Submit your materials through the designated online portal or via email, as outlined in the application guidelines. If you encounter any issues during the submission process, contact the hiring team for assistance.
Interested applicants are invited to submit their CVs either by email to [email protected] or via WhatsApp at 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
