JOB DESCRIPTION:
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo by collaborating closely with the current importer/distributor to ensure robust product availability, prominent visibility, and a competitive market position.
Oversee a comprehensive range of duties encompassing strategic planning, operational execution, and team leadership, ensuring alignment with organizational objectives. Collaborate cross-functionally to drive project initiatives, monitor performance metrics, and implement process improvements. Foster a culture of accountability, innovation, and continuous development while maintaining compliance with industry standards and regulatory requirements. Provide mentorship and guidance to team members to enhance productivity and professional growth. Serve as a liaison between departments to facilitate seamless communication and coordination.
Responsible for driving market expansion and enhancing sales performance, this role focuses on identifying new business opportunities and cultivating strategic relationships to fuel revenue growth. Key responsibilities include analyzing market trends, developing targeted sales strategies, and collaborating with cross-functional teams to optimize product positioning and customer acquisition. The ideal candidate will possess a proven track record in sales leadership, strong analytical abilities, and exceptional communication skills to effectively engage with clients and stakeholders. Proficiency in CRM tools, market research methodologies, and a deep understanding of industry dynamics are essential for success in this position.
Responsible for overseeing the dissemination and implementation of plans, ensuring timely and accurate execution across designated channels or regions. Collaborates with cross-functional teams to align resources, monitor progress, and address any operational challenges that may arise during the distribution process. Maintains accountability for meeting deadlines, quality standards, and performance metrics while optimizing efficiency and minimizing potential disruptions.
Responsible for overseeing trade and retail execution processes, ensuring seamless operations across all channels. This role involves managing inventory levels, coordinating with suppliers, and executing merchandising strategies to enhance product visibility and sales performance. Additionally, the position requires monitoring sales trends, analyzing market data, and implementing promotional activities to drive customer engagement and revenue growth. Strong organizational and communication skills are essential, along with a proven ability to meet deadlines and work collaboratively in a fast-paced environment.
Conduct comprehensive market intelligence initiatives to gather, analyze, and interpret data on industry trends, competitive dynamics, and customer behaviors to inform strategic decision-making and identify growth opportunities. Leverage various research methodologies, including primary and secondary data collection, to assess market conditions, evaluate competitive positioning, and forecast emerging opportunities or threats. Utilize analytical tools and frameworks to synthesize findings into actionable insights, presenting them in clear, concise reports or presentations to stakeholders across departments. Stay abreast of market developments through continuous monitoring of industry publications, competitor activities, and economic indicators to ensure the organization remains agile and responsive to evolving market conditions.
Develops and implements strategic initiatives to drive organizational growth and efficiency. Formulates long-term plans and short-term objectives to align with company goals, ensuring sustainable performance. Analyzes market trends, competitive landscapes, and internal capabilities to identify opportunities and mitigate risks. Collaborates with cross-functional teams to execute strategic plans, monitor progress, and adjust approaches as needed. Requires strong analytical skills, proficiency in strategic planning tools, and the ability to translate data into actionable insights. Must demonstrate leadership in driving change, fostering innovation, and maintaining a competitive edge in dynamic environments.
Lomé, Togo serves as the designated workplace for this position.
• Uncover and cultivate new sales prospects within both general trade and modern trade sectors.
To enhance both numeric and weighted distribution metrics, this role will focus on increasing market presence and optimizing product availability across key retail channels.
Devise and implement strategic territory plans aimed at significantly increasing sales volume through systematic and organized approaches.
Collaborate effectively with importers to optimize efficiency in last-mile distribution processes.
• Verify that the product is consistently accessible at major retail points, including wholesalers, supermarkets, and kiosks.
• Keep track of inventory levels, promptly identify shortages, and oversee the replenishment process to ensure optimal stock availability.
• Maintain optimal product display and enhance product visibility.
Develop and execute promotional strategies alongside engaging in-store activation initiatives to drive customer engagement and boost sales performance.
Ensure the execution aligns with the established plan by monitoring and verifying compliance.
• Collect competitor insights (pricing, promotions, and new launches).
Prepare comprehensive market reports on a weekly and monthly basis, ensuring they are well-organized and insightful.
Conduct a thorough analysis of sales data and provide strategic recommendations to enhance performance and drive growth.
Collaborate on the development and implementation of pricing frameworks, product assortment decisions, and distribution channel strategies.
• Assist in forecasting and demand planning processes.
Collaborate closely with local teams to ensure operational strategies are fully aligned with the organization’s overarching growth objectives and long-term vision.
REQUIRED SKILLS:
A Bachelor’s degree in Computer Science, Information Technology, or a related field is required. Candidates must possess at least five years of experience in software development, with a focus on Java, Python, or C++. Demonstrated proficiency in cloud platforms such as AWS or Azure is essential, along with expertise in DevOps practices. Strong problem-solving abilities and excellent communication skills are also necessary to collaborate effectively in a team environment. Familiarity with Agile methodologies is preferred.
Higher National Diploma (HND) or a Diploma in Sales and Marketing, or alternatively in Business Administration, is required.
A proven track record of at least 5–7 years in FMCG sales, with a preferred focus on biscuits, confectionery, or snacks, is required.
• Extensive expertise in the distribution frameworks and operational dynamics of the Togo market.
Demonstrates a consistent history of achieving measurable increases in sales performance.
• Demonstrated experience within a multinational enterprise or a leading local/regional Fast-Moving Consumer Goods organization.
Demonstrates exceptional proficiency in negotiation tactics and adeptly manages distributor relationships to optimize outcomes.
Experienced candidates should demonstrate a practical, field-focused approach, with a strong inclination toward direct involvement and real-world application.
• Proficiency in French is a fundamental prerequisite for this role.
• Demonstrates strong proficiency in both spoken and written English.
We welcome qualified candidates to submit their applications for consideration. Interested individuals should follow the outlined submission process to ensure their materials are reviewed thoroughly. All required documents must be included to avoid delays in processing. Applications will be evaluated based on the provided criteria.
Interested candidates should submit their application through the designated portal or email address provided in the job posting. Please ensure all required documents, including a resume, cover letter, and any relevant certifications, are attached. The application deadline is strictly enforced, and late submissions will not be considered. For inquiries regarding the application process, refer to the contact details listed in the posting.
Interested applicants are encouraged to submit their résumés by emailing [email protected] or by sending them via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
