We are seeking a highly motivated and experienced professional to join our team in the role of [Job Title]. The ideal candidate will possess a minimum of [X] years of relevant experience in [specific field or industry], along with a strong background in [key skills or qualifications]. Proficiency in [specific software, tools, or methodologies] is essential, as is the ability to [specific responsibilities or tasks]. Responsibilities will include [list key duties], as well as collaborating with cross-functional teams to [specific team objectives]. The successful applicant must demonstrate excellent [soft skills, e.g., communication, problem-solving], a commitment to [core values or company goals], and the capacity to thrive in a fast-paced environment. This position offers opportunities for professional growth and development within a dynamic and innovative organization.
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo, collaborating closely with the current importer/distributor to ensure robust product availability, prominent visibility, and a competitive market presence.
Oversee and execute critical duties associated with the role, ensuring alignment with organizational objectives and operational standards. Collaborate with cross-functional teams to streamline workflows, enhance productivity, and foster a cohesive work environment. Develop, implement, and monitor strategic initiatives to drive continuous improvement and achieve measurable results. Diligently manage assigned projects, adhering to timelines, budgets, and quality benchmarks while mitigating risks and resolving challenges proactively. Serve as a key liaison to stakeholders, providing transparent communication, actionable insights, and recommendations to support data-driven decision-making.
Spearhead market expansion initiatives and drive incremental revenue growth to enhance our competitive position and market share. Identify emerging opportunities, cultivate strategic partnerships, and execute targeted sales strategies to meet or exceed quarterly and annual targets. Analyze market trends, customer needs, and competitive landscapes to inform product positioning and sales approaches, ensuring sustained business growth and profitability.
The role involves overseeing the distribution process and ensuring flawless execution of plans, with a focus on timely and efficient delivery of products or services to designated locations. Responsibilities include coordinating logistics, managing supply chains, and collaborating with cross-functional teams to align resources and meet organizational targets. The position requires meticulous attention to detail, strong organizational skills, and the ability to troubleshoot any operational challenges that may arise during implementation.
Responsible for executing trade and retail strategies to drive sales and enhance customer engagement, this role involves implementing promotional initiatives, managing inventory levels, and ensuring adherence to merchandising standards. Duties include coordinating with sales teams to optimize product placement, monitoring market trends to adjust pricing and stock accordingly, and analyzing sales performance to identify growth opportunities. The position requires a strong understanding of retail operations, excellent organizational skills, and the ability to work collaboratively with cross-functional teams. Familiarity with point-of-sale systems and retail analytics tools is essential, along with a results-driven mindset to achieve sales targets and improve overall operational efficiency.
Collects and analyzes market data, trends, and competitive insights to inform strategic decision-making and identify growth opportunities. Evaluates customer needs, preferences, and behavior to enhance product development and marketing strategies. Collaborates with cross-functional teams to translate market intelligence into actionable plans, ensuring alignment with organizational objectives. Presents findings through reports, presentations, and dashboards to stakeholders, facilitating data-driven discussions and recommendations.
Develop and implement strategic initiatives to align business objectives with operational capabilities, ensuring long-term growth and sustainability. Conduct thorough market analysis, competitive benchmarking, and trend forecasting to inform decision-making processes. Formulate actionable plans that optimize resource allocation, mitigate risks, and capitalize on emerging opportunities. Collaborate with cross-functional teams to translate strategic vision into executable projects, monitoring progress and adjusting tactics as required. Provide leadership in setting measurable goals, tracking performance metrics, and reporting outcomes to senior stakeholders. Ensure alignment with organizational priorities while fostering innovation and adaptability in dynamic market conditions.
We’re seeking a dynamic professional to join our team based in the vibrant city of Lomé, Togo.
• Develop and explore new sales prospects within both general trade and modern trade channels.
To drive growth in numeric and weighted distribution within the target market, the ideal candidate will focus on expanding our product’s reach across key retail channels and securing prime shelf placement to enhance visibility and accessibility for consumers.
• Achieve volume growth by implementing structured territory planning strategies.
Collaborate effectively with importers to optimize last-mile distribution efficiency, ensuring seamless coordination and timely delivery.
• Guarantee consistent product availability in critical sales channels, including wholesalers, supermarkets, and kiosks.
Monitor inventory levels diligently, identifying shortages or excesses, and overseeing the scheduling and execution of stock replenishment to maintain optimal supply levels.
Ensure that merchandise is displayed effectively to maximize visibility and attract customer attention.
• Develop and execute promotional strategies and in-store marketing initiatives to drive customer engagement and sales.
Monitor progress against the established plan to ensure adherence to execution timelines and milestones.
Gather comprehensive competitive intelligence, including data on pricing strategies, promotional activities, and newly introduced products or services.
Craft structured market reports on a weekly and monthly basis.
Analyze sales metrics and provide strategic recommendations to enhance performance.
Play a key role in formulating pricing strategies, optimizing SKU assortments, and developing channel distribution approaches.
• Assist in developing and maintaining forecasting and demand planning processes to ensure accurate projections and optimal inventory levels.
Collaborate closely with local teams to ensure seamless integration of our company’s strategic expansion initiatives within their operational frameworks.
Required Skills:
– Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
– Strong oral and written communication abilities
– Exceptional organizational and time management skills
– Capacity to work both independently and collaboratively within a team
– Capability to prioritize tasks effectively and meet deadlines
– Familiarity with basic accounting principles and financial reporting
– Experience in data analysis and interpretation
– Problem-solving aptitude and analytical thinking
– Customer service orientation with a focus on client satisfaction
– Adaptability to shifting priorities and dynamic work environments
– Attention to detail and accuracy in all tasks
– Basic understanding of project management methodologies
Qualifications
HND or Diploma in Sales and Marketing or Business Administration required.
A proven track record of 5–7+ years in FMCG sales, with a preference for biscuits, confectionery, or snacks.
Proven expertise in Togo’s market distribution frameworks is essential.
Demonstrated success in consistently driving sales expansion and revenue enhancement.
Demonstrated experience within a multinational corporation or a prominent local or regional fast-moving consumer goods enterprise is required.
Demonstrated expertise in negotiation tactics and the ability to effectively oversee distributor relationships is essential.
Approach tasks with a practical, field-focused perspective, actively engaging in real-world problem-solving and implementation.
Fluency in French is a mandatory requirement for this role.
Proficiency in both spoken and written English is required.
To initiate the application process, please follow the outlined instructions provided below. Begin by thoroughly reviewing the position requirements and ensuring your qualifications align with the specified criteria. Prepare all necessary documentation, including a well-crafted resume, a compelling cover letter, and any additional materials as requested. Submit your application through the designated portal or email address, adhering to the stated deadlines. Should you require further clarification or assistance, do not hesitate to reach out to the designated contact for guidance. Timely and accurate submission is essential to ensure your application receives full consideration.
To apply for this position, please submit a comprehensive application package that includes a detailed resume, a cover letter outlining your qualifications and interest in the role, and any relevant certifications or supporting documents. Ensure your application highlights your relevant experience, skills, and achievements that align with the job requirements. Follow the submission guidelines provided in the job posting to ensure your application is considered. If you have any questions about the application process, feel free to reach out to the hiring manager or the HR department for clarification.
Interested applicants are invited to submit their CVs via email to [email protected] or by contacting 0547125675 on WhatsApp.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
