We are seeking a highly motivated individual to join our team in the role of [Job Title]. The primary responsibility of this position will involve [key responsibility], ensuring adherence to [specific standard or process]. The ideal candidate must possess a [specific degree or certification], along with [X] years of experience in [relevant field]. Proficiency in [specific skill or tool] is essential, as is a strong understanding of [industry-specific concept]. This role requires exceptional problem-solving abilities, meticulous attention to detail, and the capacity to collaborate effectively within a dynamic team environment. Successful candidates will be responsible for [additional responsibility], in addition to [another responsibility], while maintaining alignment with [company goal or objective].
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo by collaborating closely with the current importer/distributor to ensure robust product availability, heightened visibility, and a strong competitive presence.
Oversee and execute essential duties to ensure operational excellence and organizational success, including managing daily workflows, coordinating team activities, prioritizing tasks, and maintaining high standards of accuracy and efficiency. Collaborate with cross-functional departments to align strategies, streamline processes, and drive continuous improvement initiatives. Monitor progress, identify potential risks, and implement corrective actions to mitigate challenges. Serve as a liaison to senior leadership, providing actionable insights, performance metrics, and strategic recommendations to support informed decision-making. Ensure compliance with company policies, industry regulations, and quality standards while fostering a culture of accountability, innovation, and professional growth among team members.
We focus on expanding market reach and driving revenue growth through strategic initiatives and customer engagement. This involves identifying new market opportunities, fostering client relationships, and implementing innovative sales strategies to meet and exceed revenue targets. Additionally, we analyze market trends and competitor activities to refine our approach and maintain a competitive edge in the industry.
2. Distribution & Execution
Executes trade and retail strategies with precision, ensuring seamless execution across various channels. Analyzes market trends and customer insights to optimize product placement, pricing, and promotional activities. Collaborates with cross-functional teams—including merchandising, supply chain, and sales—to align execution plans with business objectives. Monitors performance metrics to evaluate effectiveness and identifies opportunities for improvement. Maintains strong vendor and partner relationships to secure favorable terms and enhance supply chain efficiency. Drives sales growth by implementing targeted initiatives and leveraging data-driven decision-making. Ensures compliance with company policies and industry regulations throughout all execution processes.
Gather, analyze, and interpret market data to assess industry trends, competitive dynamics, and customer preferences, enabling informed strategic decision-making. Conduct detailed research on market size, growth potential, and emerging opportunities to identify actionable insights. Evaluate competitors’ strategies, pricing models, and market positioning to benchmark performance and uncover competitive advantages. Utilize advanced analytical tools and methodologies to process complex datasets and generate predictive models. Present findings through clear, data-driven reports and presentations to stakeholders across various departments. Collaborate with cross-functional teams to align market intelligence with business objectives and drive growth initiatives. Stay abreast of industry developments, regulatory changes, and technological advancements to anticipate shifts in the market landscape.
Develops and executes strategic plans and initiatives to drive organizational growth and success. Formulates long-term objectives, identifies key priorities, and allocates resources efficiently to achieve business goals. Collaborates with leadership to align strategies with company vision and market demands. Analyzes industry trends, competitive landscapes, and internal capabilities to make informed, data-driven decisions. Ensures strategic plans are implemented effectively, monitored for progress, and adjusted as needed to maintain competitive advantage and operational excellence.
Lomé, Togo serves as the designated workplace for this role.
• Discover and pursue emerging sales opportunities within both general trade and modern trade channels.
• Enhance numeric and weighted distribution metrics to achieve broader market reach and greater visibility for our products.
Drive sustained increases in sales volume by implementing strategic territory planning initiatives, ensuring optimized coverage and resource allocation to maximize market penetration.
Collaborate closely with importers to optimize last-mile distribution efficiency.
Maintain consistent product availability across primary distribution channels, including wholesalers, supermarkets, and kiosks.
Oversee inventory levels, promptly identify instances of stock depletion, and ensure timely replenishment cycles.
Ensure that merchandise is displayed correctly and remains prominently visible to customers at all times.
Implement and execute promotional campaigns and in-store engagement initiatives to drive customer participation and sales growth.
Monitor adherence to the established execution plan to identify variances and ensure alignment with scheduled milestones and deliverables.
Gather comprehensive intelligence on rival firms, including their pricing strategies, promotional activities, and recent product or service launches.
• Compile and deliver organized market analyses on a weekly and monthly basis.
Conduct in-depth reviews of sales performance metrics and present strategic recommendations for improvement.
Assist in developing pricing frameworks, optimizing SKU assortments, and refining channel strategies to enhance market positioning and profitability.
Provide assistance in forecasting and demand planning activities to ensure accurate projections and efficient resource allocation.
• Ensure that local activities are in harmony with the organization’s strategic expansion plans.
We seek candidates with a proven ability to communicate effectively in both written and verbal formats, as well as strong analytical and problem-solving capabilities. Proficient in industry-standard software applications and tools is essential, alongside meticulous attention to detail and a commitment to maintaining high-quality standards. The ideal applicant must demonstrate adaptability in dynamic environments, exceptional organizational skills, and the capacity to collaborate seamlessly across teams. Additionally, familiarity with relevant regulatory frameworks, technical methodologies, or specialized knowledge pertinent to the role is highly desirable.
Bachelor’s degree in computer science, engineering, or a related field is required. Proficiency in Python, Java, or C++ is essential, along with experience with frameworks such as Django or Spring Boot. Familiarity with RESTful APIs, microservices architecture, and cloud platforms like AWS or Azure is highly desirable. Strong problem-solving skills and the ability to work collaboratively in a team environment are critical. Previous experience in software development, particularly in agile methodologies, is preferred. Excellent communication skills and a commitment to continuous learning are also necessary.
A Higher National Diploma (HND) or Diploma in Sales and Marketing or Business Administration is required.
A proven track record of 5 to 7 or more years in FMCG sales, with a strong preference for experience in biscuits, confectionery, or snacks, is essential.
• Demonstrated proficiency in Togo’s market distribution networks and operational frameworks.
Demonstrated consistent success in achieving and exceeding sales targets.
• Experience gained with a multinational enterprise or a prominent domestic or regional fast-moving consumer goods (FMCG) company.
• Exceptional ability to negotiate effectively and manage distributor relationships with a high degree of proficiency.
Demonstrates a proactive, practical approach with a strong emphasis on real-world application and direct engagement in fieldwork.
Proficient in French is an essential requirement for this role.
Proficient in both spoken and written English with strong command of the language.
Applications should be submitted electronically through our careers’ portal by uploading a resume and cover letter that highlights relevant experience and qualifications. Ensure all required fields in the application form are completed accurately, as incomplete submissions may not be considered. Be prepared to provide professional references upon request during the later stages of the hiring process. For inquiries about the application process, contact the HR department at [HR email/phone]. Submission deadline is [specific date], and late applications will not be accepted.
To submit your application, please follow the specified instructions. Your submission should include the required documents, ensuring they are complete and accurate. Be sure to adhere to any deadlines or additional guidelines provided in the posting. If there are any specific formatting or submission requirements, follow them precisely to ensure your application is considered.
Interested applicants are invited to submit their CVs electronically by emailing [email protected] or by sending them via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
