Crafts a detailed outline of the role’s essential duties, outlining key responsibilities and performance expectations. Defines the necessary qualifications, skills, and experience required to fulfill the position successfully. Specifies the reporting structure and collaboration with cross-functional teams to achieve organizational objectives. Highlights the significance of adhering to company policies, industry regulations, and quality standards throughout all tasks. Emphasizes the importance of maintaining professionalism, strong communication, and proactive problem-solving in daily operations.
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo, collaborating closely with the current importer/distributor to ensure robust product availability, prominent visibility, and a competitive market position.
Oversee the execution of critical tasks and initiatives, ensuring alignment with organizational objectives and industry best practices. Develop and implement comprehensive strategies to enhance operational efficiency, productivity, and overall performance. Collaborate closely with cross-functional teams to drive project completion, resolve complex challenges, and foster a culture of accountability and innovation. Monitor progress through established metrics, providing data-driven insights to stakeholders to support informed decision-making. Lead by example, mentoring team members and cultivating an environment that encourages continuous learning and professional growth.
We are seeking a dynamic professional to drive market expansion and significantly boost sales performance. In this pivotal role, you will identify and pursue new business opportunities, cultivate strategic partnerships, and implement innovative sales strategies to enhance revenue growth. Your expertise in market analysis and customer engagement will be crucial in expanding our market presence and achieving ambitious sales targets. Additionally, you will collaborate with cross-functional teams to align sales initiatives with broader business objectives, ensuring sustainable growth and competitive advantage.
The Distribution & Execution role involves overseeing the strategic dissemination of products or services and ensuring seamless implementation across designated channels. Key responsibilities include coordinating logistics, managing inventory levels, and collaborating with cross-functional teams to meet delivery timelines. The ideal candidate will possess strong organizational skills, attention to detail, and the ability to troubleshoot distribution challenges efficiently. Experience in supply chain management or related fields is highly valued, along with proficiency in relevant software tools to track performance metrics. This position plays a critical role in maintaining operational efficiency and customer satisfaction through meticulous planning and execution.
Execute trade and retail operations with precision and efficiency, ensuring seamless transactions and optimal customer satisfaction. Oversee inventory management, stock replenishment, and order fulfillment to maintain accurate stock levels and meet demand. Analyze sales data to identify trends, forecast future requirements, and implement strategies to enhance profitability. Collaborate with vendors and suppliers to negotiate favorable terms, secure timely deliveries, and mitigate supply chain disruptions. Train and supervise staff to uphold service standards, drive sales performance, and foster a customer-centric environment. Ensure compliance with company policies, industry regulations, and safety protocols throughout all retail activities.
Market analysis and competitive intelligence are essential duties that require constant monitoring of industry trends, competitor strategies, and emerging market opportunities. Candidates must possess strong analytical skills to interpret data and generate actionable insights that inform strategic decision-making. Proficiency in market research tools and methodologies, along with the ability to synthesize complex information into clear, concise reports, is required. Experience in identifying key performance indicators (KPIs) and tracking market dynamics is also necessary to support business growth initiatives.
Develops and executes strategic plans, aligning them with organizational goals to ensure efficient and effective operations. Oversees the creation of long-term roadmaps, identifying key initiatives and resource allocations necessary to drive growth and innovation. Collaborates with senior leadership to establish measurable objectives, monitor progress, and adjust strategies as needed. Ensures alignment across departments, fostering a cohesive approach to achieving business objectives. Analyzes market trends, competitive landscapes, and internal capabilities to inform strategic decision-making.
Lomé, Togo serves as the designated workplace for this position.
Proactively uncover and cultivate emerging sales prospects within both traditional retail channels and contemporary distribution networks to drive revenue growth and market expansion.
Facilitate the growth of both numeric and weighted distribution metrics to enhance market penetration and product availability.
• Enhance sales volume by implementing and executing strategic territory plans.
Collaborate effectively with the importer to enhance the efficiency of last-mile distribution.
To verify consistent product availability across primary distribution channels, including wholesalers, supermarkets, and kiosks.
Monitor inventory levels, identify instances of stock shortages, and oversee the replenishment processes to ensure consistent product availability.
Ensure merchandise is merchandised correctly and maintained at optimal visibility levels.
Devise and execute promotional strategies alongside engaging in-store activations to drive customer engagement and boost sales performance.
Monitor progress to ensure adherence to planned execution by comparing actual performance against established schedules.
Gather and analyze competitor data, including pricing strategies, promotional activities, and product launches, to inform strategic decision-making.
Develop and deliver structured market reports on a weekly and monthly basis.
• Analyze sales data and recommend actions.
Assist in the development of pricing frameworks, determine optimal SKU assortments, and help shape channel distribution approaches.
Provide assistance in forecasting and demand planning activities.
To ensure seamless alignment between local operations and the company’s overarching growth strategy, this role focuses on executing initiatives that drive strategic objectives forward. By maintaining close coordination with leadership and cross-functional teams, the position ensures that regional efforts contribute meaningfully to broader organizational goals.
Required Skills include proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with demonstrated experience in data analysis and financial reporting. Strong analytical thinking and problem-solving abilities are essential, along with excellent verbal and written communication skills. The ideal candidate must possess at least three years of experience in a relevant field, such as finance, accounting, or business operations. Attention to detail and the capacity to work efficiently in a fast-paced environment are critical. Familiarity with ERP systems and advanced Excel functions is highly advantageous.
Seeking a highly motivated individual with a proven track record in [industry/field] and a minimum of [X years] of relevant experience. The ideal candidate will hold a [degree/certification] in [field] or a related discipline, complemented by specialized training in [specific skill/area]. Strong proficiency in [software/tool/technique] and exceptional problem-solving abilities are essential.
The role demands meticulous attention to detail, excellent communication skills, and the capacity to work both independently and collaboratively within a team. Prior experience with [specific task/process] is highly valued, along with a demonstrated ability to [specific achievement or responsibility]. Familiarity with [industry standards/regulations] and a commitment to continuous learning are also required.
Holders of an HND, a Diploma in Sales and Marketing, or a Diploma in Business Administration are invited to apply.
With a proven track record spanning at least five to seven years—or more—in FMCG sales, ideally within the biscuits, confectionery, or snacks sectors, you bring invaluable experience to the role.
Possesses extensive expertise in navigating and leveraging Togo’s market distribution frameworks and operational dynamics.
Achieves and demonstrates consistent increases in sales performance through strategic initiatives and effective execution.
Experience within a multinational corporation or a prominent local or regional Fast-Moving Consumer Goods enterprise is required.
Demonstrated expertise in negotiation and distributor management is essential.
• Possesses a practical, field-focused approach to work.
Fluent French proficiency is a mandatory requirement for this position.
Proven fluency in both spoken and written English is required.
To initiate your application, please follow the provided submission instructions without delay. Ensure all required documents and information are included to facilitate a smooth review process. Kindly adhere to the specified deadline to avoid any potential delays in the evaluation of your candidacy.
To submit your application, please follow the instructions provided on our careers page. Ensure all required documents, including your resume, cover letter, and any additional materials, are included. Double-check that your application meets the specified qualifications and requirements before finalizing submission. If you encounter any issues during the process, do not hesitate to contact our HR department for assistance. We appreciate your interest and look forward to reviewing your application.
Interested applicants are invited to submit their CVs either by emailing [email protected] or by sending a message via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
