JOB DESCRIPTION:
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo by collaborating closely with the current importer/distributor to maintain robust product availability, enhance brand visibility, and secure a competitive market position.
Oversee and manage a diverse portfolio of tasks encompassing strategic planning, operational execution, and performance evaluation to ensure organizational objectives are met efficiently and effectively. Serve as a pivotal point of contact for cross-functional teams, fostering collaboration and alignment to drive project success and innovation. Develop and implement policies, procedures, and best practices to enhance productivity, compliance, and quality standards across all departments. Monitor key performance indicators (KPIs), analyze data trends, and prepare comprehensive reports to inform decision-making and continuous improvement initiatives. Lead and mentor high-performing teams, providing guidance, feedback, and professional development opportunities to cultivate a culture of excellence. Ensure adherence to regulatory requirements, industry standards, and company policies while mitigating risks and resolving issues promptly.
We are seeking to expand our market presence and drive revenue growth through strategic initiatives and targeted sales efforts, ensuring sustained business expansion and increased profitability. This role requires a proactive approach to identifying new opportunities, nurturing client relationships, and executing effective sales strategies to meet and exceed revenue targets. Additionally, the position involves analyzing market trends, assessing competitive landscapes, and collaborating with cross-functional teams to optimize sales performance and capitalize on emerging business prospects.
Develop and oversee the distribution strategy to ensure seamless execution of projects, maintaining alignment with organizational goals. Implement processes that enhance efficiency in delivering products or services while monitoring performance metrics to drive continuous improvement. Collaborate with cross-functional teams to resolve execution challenges and optimize supply chain operations. Ensure adherence to timelines, budgets, and quality standards throughout the distribution lifecycle.
Executes trade initiatives and retail strategies with precision, ensuring seamless implementation of sales plans and merchandising activities to maximize market penetration and customer engagement. Develops and maintains key retail partnerships, coordinates in-store activations, and monitors performance metrics to drive revenue growth and brand visibility. Requires a bachelor’s degree in business, marketing, or a related field, along with 3+ years of experience in trade marketing, retail execution, or a similar commercial role. Proficiency in data analysis tools, retail execution software, and strong project management skills are essential.
We gather, analyze, and interpret market data to assess trends, competitive dynamics, and emerging opportunities. This role involves conducting thorough research on industry developments, customer preferences, and competitor strategies to inform strategic decision-making. Responsibilities include monitoring market conditions, evaluating potential risks, and presenting actionable insights to leadership to support business growth and competitive positioning. Proficiency in data analysis tools and strong communication skills are essential for effectively translating complex information into clear, actionable reports.
We develop and implement strategic initiatives to align business objectives with operational activities, ensuring sustainable growth and competitive advantage. This role requires the ability to forecast market trends, assess risks, and create long-term plans that drive innovation and efficiency. Key responsibilities include setting clear goals, allocating resources effectively, and monitoring progress to ensure successful execution. Strong analytical skills and a forward-thinking mindset are essential to identify opportunities and mitigate challenges in a dynamic business environment.
Lomé, the capital city of Togo, serves as the designated workplace for this position. The role requires physical presence in Lomé to fulfill its duties and responsibilities effectively.
• Discover and cultivate emerging sales opportunities within both traditional and contemporary retail channels.
• Enhance numeric and weighted distribution metrics to strengthen market presence and coverage efficiency.
• Achieve incremental volume growth by implementing a systematic approach to territory planning.
Collaborate closely with the importer to optimize and enhance the efficiency of last-mile distribution operations.
• Maintain consistent product stock at major retail and distribution channels, including wholesalers, supermarkets, and kiosks.
• Track inventory quantities, identify when supplies fall below required levels, and manage restocking schedules to ensure continuous availability of products.
Deliver meticulous attention to merchandising standards to enhance product visibility and presentation on retail shelves and displays.
Design and execute promotional campaigns and dynamic in-store activations to drive customer engagement and boost sales performance.
Monitor adherence to the planned execution schedule and identify any deviations or variances from the established timeline.
Gather competitive intelligence by monitoring rivals’ pricing strategies, promotional offers, and recent product launches to inform strategic decision-making.
Craft comprehensive market reports on a weekly and monthly basis, ensuring they are well-organized and insightful.
Analyze sales data to identify trends, opportunities, and areas for improvement, then propose strategic actions to enhance performance and achieve business objectives.
Develop and execute pricing frameworks, optimize the assortment of stock-keeping units (SKUs), and refine channel distribution strategies to enhance market positioning and profitability.
• Provide assistance in forecasting and demand planning processes.
To ensure alignment between local activities and the company’s strategic growth initiatives, this role involves executing plans that support and advance overall organizational objectives.
Demonstrated proficiency in written and verbal communication skills is essential. The ability to work effectively both independently and collaboratively within a team environment is required. Strong organizational skills and meticulous attention to detail are critical for success in this role. Prior experience in [specific industry or field] is strongly preferred. Familiarity with [relevant software, tools, or methodologies] is necessary. The capacity to manage multiple priorities while meeting deadlines is a fundamental requirement.
Bachelor’s degree in a related field or equivalent practical experience is required. Proficiency in relevant software and tools is essential. Strong problem-solving and analytical skills are necessary. Excellent communication and teamwork abilities are expected. Experience in a similar role or industry is highly desirable. Familiarity with project management methodologies is advantageous. The ability to work under pressure and meet deadlines is crucial. A commitment to continuous learning and professional development is preferred.
A Higher National Diploma (HND) or Diploma in Sales and Marketing, or alternatively in Business Administration, is required for this position.
With a proven track record of at least five to seven years—or more—in fast-moving consumer goods (FMCG) sales, preferably within the biscuits, confectionery, or snacks sectors, you bring valuable experience to the role.
Accomplished professionals with extensive expertise in navigating and optimizing Togo’s market distribution frameworks are sought after for this role.
Demonstrated success in consistently driving revenue expansion and achieving sales targets.
• Experience gained within a multinational enterprise or a prominent local or regional fast-moving consumer goods organization.
Effective negotiation abilities and proven expertise in managing distributor relationships are essential.
• Demonstrates an active, field-focused approach to work and problem-solving.
Fluent French proficiency is essential for this role.
Proficient skills in both verbal and written English communication are essential.
Interested candidates should submit their application through the designated portal or via email, adhering to the specified submission guidelines. Ensure all required documents, including a resume, cover letter, and relevant certifications, are attached before finalizing the submission. The application window remains open until the position is filled, so prompt submission is encouraged to secure consideration. Should you require assistance or have inquiries regarding the application process, don’t hesitate to reach out to the provided contact for clarification.
To submit your application, please ensure you meet all specified qualifications and adhere to the outlined submission guidelines. Include a comprehensive resume highlighting relevant experience and skills, along with a tailored cover letter that addresses how your background aligns with the position’s requirements. Be sure to follow any additional instructions provided in the job posting, such as document formatting or reference requests. If applicable, prepare professional references or portfolios as directed. Submit your materials through the designated application portal or email address by the specified deadline to ensure consideration.
Qualified applicants are encouraged to submit their CVs electronically by emailing [email protected] or by sending a message via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
