We are currently seeking a highly skilled and motivated professional to join our team in the capacity of [Job Title]. The ideal candidate will possess a minimum of [X] years of relevant experience in [specific field or industry], along with a proven track record of success in [specific skills or responsibilities]. A bachelor’s degree in [relevant field] or an equivalent combination of education and experience is required. Strong proficiency in [specific software, tools, or technical skills] is essential, as is the ability to effectively manage multiple priorities in a fast-paced environment. Key responsibilities include [list responsibilities], with an emphasis on [specific goal or outcome]. The successful candidate will demonstrate exceptional problem-solving abilities, excellent communication skills, and a commitment to delivering high-quality results.
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo, collaborating closely with the current importer/distributor to guarantee robust product availability, prominent visibility, and a strong competitive stance.
Oversee and execute a range of critical duties essential to the role, including developing and implementing strategic initiatives, managing cross-functional teams, and ensuring alignment with organizational objectives. Conduct thorough analysis to identify opportunities for improvement, streamline processes, and enhance operational efficiency. Collaborate with senior leadership to shape business strategies, drive innovation, and maintain a competitive edge in the market. Monitor performance metrics, provide data-driven insights, and report progress to stakeholders to support informed decision-making. Foster a culture of accountability, professional development, and continuous learning within the team to achieve sustained growth and success.
We are seeking a proactive professional to drive market expansion and enhance sales performance. This role involves identifying new business opportunities, cultivating strategic partnerships, and executing targeted growth initiatives to elevate revenue streams. The ideal candidate will leverage market insights to refine sales strategies, optimize customer engagement, and ensure sustainable business development. Strong analytical and negotiation skills are essential, along with a proven track record of meeting or exceeding sales targets in competitive markets.
2. Distribution & Execution
The role involves overseeing trade and retail execution, ensuring seamless operations and adherence to strategic plans. Responsibilities include managing distribution channels, optimizing inventory levels, and coordinating with retail partners to meet sales targets. Candidates must possess strong analytical skills, experience in retail management or trade execution, and a proven ability to drive performance in a fast-paced environment. Proficiency in data analysis tools and familiarity with market trends are essential, along with excellent communication and negotiation abilities to foster collaborative relationships with stakeholders.
Market intelligence plays a vital role in shaping strategic business decisions by providing comprehensive insights into industry trends, competitive landscapes, and customer behaviors. This role requires a keen analytical mindset to interpret complex data, identify emerging opportunities, and forecast market shifts. Professionals in this position must possess strong research skills, proficiency in data analysis tools, and the ability to translate findings into actionable recommendations for stakeholders. Additionally, they should maintain a deep understanding of industry regulations, technological advancements, and economic factors that influence market dynamics. Collaboration with cross-functional teams is essential to ensure alignment with organizational goals and to drive informed decision-making across the enterprise.
Devising and implementing strategic initiatives and comprehensive plans to drive organizational growth, optimize performance, and ensure long-term sustainability are core responsibilities. This involves conducting thorough market analyses, identifying emerging opportunities, and aligning resources with strategic objectives. Strong analytical skills, coupled with the ability to anticipate industry trends and adapt to evolving business landscapes, are essential. Collaboration with cross-functional teams, executive leadership, and stakeholders is necessary to execute initiatives effectively and achieve measurable results. Experience in strategic planning, business development, or related fields is required, along with proficiency in data-driven decision-making and forecasting.
Location: Based in Lomé, the dynamic capital of Togo, West Africa; occasional travel within the country may be required based on project needs.
• Develop and pursue new sales opportunities within both general trade and modern trade segments.
• Drive growth in both numeric and weighted distribution metrics.
• Foster revenue expansion by implementing structured territory planning strategies.
Collaborate closely with importers to optimize last-mile distribution efficiency.
• Guarantee consistent product availability across major retail channels, including wholesalers, supermarkets, and kiosks.
• Ensure inventory levels are maintained, promptly identifying any shortages and overseeing the replenishment process to prevent disruptions in supply.
Ensure that merchandise is displayed effectively to maximize visibility and appeal to customers.
Develop and execute promotional campaigns and in-store brand activations to drive customer engagement and sales growth.
• Monitor adherence to execution plans compared to established timelines and benchmarks.
Gather and analyze competitive intelligence, including pricing strategies, promotional activities, and recent product or service launches.
Prepare and deliver organized market reports on a weekly and monthly schedule.
• Analyze sales data and recommend actions.
Assist in developing pricing strategies, determining optimal SKU assortments, and formulating channel distribution approaches.
• Assist in the preparation of forecasts and demand plans to ensure accurate projections.
• Ensure local operations are strategically aligned with the overarching growth objectives of the company.
Demonstrated proficiency in [specific software/hardware/technologies], strong analytical and problem-solving abilities, and excellent communication skills are essential. The ideal candidate must possess [X years] of relevant experience in [industry/field], along with a proven track record of [specific achievements or responsibilities]. Familiarity with [industry standards or methodologies] and the capacity to work both independently and collaboratively are also critical. Additionally, the role demands a keen attention to detail, adaptability to changing priorities, and a commitment to continuous learning and professional development.
Qualifications
A relevant Higher National Diploma (HND) or Diploma in Sales and Marketing, or alternatively in Business Administration, is required for this position.
A demonstrated proficiency in FMCG sales spanning a minimum of five to seven years, with a preferred concentration in categories such as biscuits, confectionery, or snacks, is essential for this role.
Demonstrated expertise in navigating and leveraging Togo’s market distribution frameworks and operational dynamics.
Demonstrated success in consistently driving revenue expansion and achieving sales targets through strategic initiatives and effective execution.
With experience gained in either a multinational corporation or a reputable local/regional FMCG enterprise.
Proven expertise in negotiating contracts and fostering productive relationships with distributors, ensuring mutually beneficial outcomes while maintaining long-term partnerships.
• Hands-on, field-oriented mindset.
Fluency in French is an essential requirement for this role.
Demonstrates a strong command of both spoken and written English, ensuring effective communication in all professional interactions.
To submit your application, please follow the outlined process and ensure that all required documents are provided in the specified format. Include your updated resume or curriculum vitae, a tailored cover letter outlining your qualifications and interest in the role, and any additional materials as requested in the job posting. Be sure to adhere to the application deadline and submission instructions to ensure your application is considered.
To submit your application, please follow the outlined process. Begin by preparing a comprehensive resume highlighting your relevant experience and qualifications, ensuring it aligns with the position requirements. Include a tailored cover letter that demonstrates your enthusiasm and fit for the role. Submit these documents through the designated application portal or email, adhering to any specified deadlines. Should you require further details, do not hesitate to contact the hiring team for clarification.
Interested candidates are invited to submit their CVs either by emailing [email protected] or by sending a message via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
