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Home Jobs Lomé, Togo Senior Fast-Moving Consumer Goods (FMCG) Sales Representative

Senior Fast-Moving Consumer Goods (FMCG) Sales Representative

SBP Africa Limited  · Human Resources

Full Time Lomé, Togo
Lomé, Togo
GH
Deadline: 17 June 2026
Posted June 7, 2026

We are seeking a highly motivated and detail-oriented professional to join our team in the capacity of [Job Title]. The ideal candidate will possess proven experience in [relevant skill or field], alongside strong analytical and problem-solving capabilities. Responsibilities include conducting [specific tasks], managing [projects or processes], and collaborating with cross-functional teams to achieve organizational objectives. The role requires a bachelor’s degree in [relevant field] or equivalent experience, along with proficiency in [specific software/tool] and exceptional communication skills. Additionally, the candidate must demonstrate the ability to prioritize tasks, meet deadlines, and maintain high standards of accuracy and efficiency in a fast-paced environment.

Job Summary

The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo, collaborating closely with the current importer/distributor to guarantee robust product availability, enhanced visibility, and a strong competitive stance.

Oversee and execute critical duties to ensure operational excellence, including managing daily workflows, coordinating team efforts, and aligning processes with strategic objectives. Collaborate closely with key stakeholders to identify opportunities for improvement, implement best practices, and drive efficiency across departments. Monitor performance metrics to assess progress, troubleshoot challenges, and recommend data-driven solutions to enhance productivity and outcomes. Foster a culture of accountability, innovation, and continuous development by mentoring team members, delegating tasks effectively, and promoting cross-functional collaboration. Ensure compliance with industry regulations, company policies, and quality standards while maintaining meticulous documentation and reporting. Additionally, lead initiatives to optimize resource allocation, reduce costs, and streamline operations without compromising service delivery or employee well-being.

We are seeking to expand market presence and drive revenue growth through strategic initiatives and proactive sales efforts. This role focuses on identifying new market opportunities, cultivating client relationships, and executing plans to increase market share and sales performance. The ideal candidate will possess a strong track record in business development, a deep understanding of market dynamics, and the ability to implement effective strategies to meet and exceed sales targets. Key responsibilities include conducting thorough market research, analyzing competitive landscapes, and collaborating with cross-functional teams to optimize sales processes and maximize profitability.

Responsible for overseeing the efficient distribution of products and ensuring flawless execution across designated channels, this role involves coordinating logistics, managing inventory levels, and collaborating with cross-functional teams to meet delivery deadlines. You will be tasked with optimizing supply chain processes, monitoring performance metrics, and implementing strategies to enhance operational efficiency. Additionally, the position demands strong problem-solving skills to address logistical challenges, maintain compliance with regulatory standards, and uphold service-level agreements. Completion of a relevant degree in supply chain management, logistics, or a related field is typically required, along with a minimum of three years of experience in distribution or execution roles.

We specialize in driving excellence in trade and retail execution, ensuring seamless operations and optimal performance across all channels. This role demands a keen understanding of merchandising strategies, inventory management, and customer engagement techniques to enhance brand presence and sales outcomes. Key responsibilities include collaborating with cross-functional teams to implement promotional plans, analyzing market trends to refine product positioning, and overseeing the execution of in-store initiatives to maximize visibility and conversion. Candidates must possess strong analytical skills, proficiency in retail analytics tools, and a proven track record in trade marketing or retail management.

We specialize in gathering and analyzing market intelligence to provide actionable insights that drive strategic decision-making. This role requires a keen understanding of industry trends, competitive dynamics, and consumer behavior to identify opportunities and mitigate risks. Responsibilities include conducting thorough market research, compiling data from diverse sources, and delivering comprehensive reports with clear, data-driven recommendations. Proficiency in market analysis tools and methodologies, strong analytical skills, and the ability to synthesize complex information are essential. Additionally, effective communication skills are needed to present findings to stakeholders and influence key business initiatives.

Develops and executes strategic initiatives and comprehensive plans to drive organizational growth and achieve long-term objectives. Analyzes market trends, competitive landscapes, and internal capabilities to identify opportunities and mitigate risks. Collaborates with senior leadership to align business strategies with overarching goals, ensuring sustainable performance and innovation. Monitors progress through key performance indicators, adjusting tactics as necessary to maintain competitive advantage and operational efficiency.

Lomé, Togo serves as the designated workplace for this position.

Proactively uncover and cultivate emerging sales prospects within both general trade and modern trade channels to drive revenue growth and expand market reach.

• Increase both numeric and weighted distribution metrics to drive broader market reach and enhance brand visibility.

• Foster volume expansion by implementing strategic territory planning initiatives.

Collaborate effectively with importers to optimize and streamline last-mile distribution processes.

Ensure products are consistently available at major retail channels, including wholesalers, supermarkets, and kiosks.

Monitor inventory levels vigilantly, identify stock shortages, and oversee the replenishment process to maintain optimal supply levels.

Ensure that merchandise is displayed and organized in a manner that maximizes visibility and enhances the shopping experience for customers.

• Execute promotional campaigns and in-store engagement initiatives with precision and creativity to drive customer engagement and sales performance.

Monitor progress to ensure alignment with the established plan, verifying adherence to execution standards and identifying any deviations for corrective action.

Gather competitive intelligence by analyzing rivals’ pricing strategies, promotional activities, and product launches to identify market trends and opportunities.

Prepare comprehensive market reports, delivered on a weekly and monthly basis, ensuring they are well-organized and insightful.

Analyze sales data to identify trends and provide strategic recommendations for performance improvement.

Play a key role in shaping pricing frameworks, determining SKU assortments, and refining channel strategies.

• Assist in the development of forecasts and demand planning processes to ensure accurate projections and resource allocation.

Facilitate the alignment of local operational activities with the overarching corporate growth strategy to ensure cohesive and coordinated progress toward organizational objectives.

*Must possess strong proficiency in data analysis and visualization tools such as Power BI or Tableau. Experience with SQL and Python is essential for querying databases and automating tasks. Excellent problem-solving abilities with a keen eye for detail are necessary to identify trends and discrepancies. Strong communication skills are required to present findings clearly to stakeholders. Familiarity with machine learning concepts and statistical analysis is a plus. A minimum of 3 years of relevant experience in a data-driven role is mandatory. Ability to work independently and collaboratively in a fast-paced environment is crucial.*

A bachelor’s degree in a relevant field is required, along with three or more years of professional experience in a related discipline. Strong analytical and problem-solving skills are essential, as is the ability to work independently and collaboratively in a fast-paced environment. Proficiency in industry-standard software and tools is necessary, and familiarity with current trends and best practices in the field is highly desirable. Excellent communication and organizational skills are also required to effectively manage multiple projects and meet deadlines.

• A Higher National Diploma (HND) or Diploma in Sales and Marketing, or alternatively in Business Administration, is required for this position.

A minimum of five to seven or more years of experience in FMCG sales, with a strong preference for candidates specializing in biscuits, confectionery, or snacks.

Demonstrates extensive expertise in Togo’s market distribution frameworks and operational dynamics.

Demonstrated ability to consistently achieve and surpass sales targets through strategic initiatives and impactful execution.

• Prior experience within a multinational corporation or a well-established local/regional Fast-Moving Consumer Goods (FMCG) enterprise is required.

Proven expertise in negotiation and distributor management, coupled with the ability to cultivate and sustain productive partnerships.

Adopts a practical, field-focused approach to problem-solving and execution, emphasizing direct involvement and tangible results.

Proficient in French is an essential requirement for this role.

Proficient in both spoken and written English is required.

Applicants who wish to be considered should follow these application instructions.

We welcome applications from qualified candidates who meet the specified criteria. To initiate the application process, please follow the outlined steps in the official posting. Ensure all required documents and information are submitted accurately and within the prescribed deadline. Should you require any clarification regarding the application procedure, do not hesitate to contact the designated representative for assistance.

Interested applicants are invited to submit their CVs by emailing [email protected] or by sending them via WhatsApp to 0547125675.

Link: https://jobportal.sbpafrica.group/jobs/3910

Qualifications

Diploma/HND

Experience Required

5 years

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