JOB DESCRIPTION:
Job Summary
The Sales Executive will spearhead market growth and operational excellence for biscuit brands in Togo by collaborating closely with the current importer and distributor to guarantee robust product availability, strong brand visibility, and a competitive market stance.
Oversee and execute core operational, strategic, and administrative functions to support organizational objectives, ensuring alignment with long-term goals and immediate priorities. Develop, implement, and monitor policies, procedures, and systems to enhance efficiency, compliance, and performance across departments. Collaborate with senior leadership to identify growth opportunities, mitigate risks, and drive sustainable development through data-driven insights and innovative solutions. Serve as a primary liaison between executive teams, employees, and external stakeholders to foster transparent communication, resolve escalated issues, and uphold organizational values. Manage cross-functional projects, allocate resources effectively, and track progress to meet deadlines, budgets, and quality standards while maintaining accountability at all levels.
We are seeking to drive market expansion and enhance revenue streams by identifying and capitalizing on new opportunities while strengthening existing channels. This role focuses on cultivating strategic partnerships, analyzing market trends, and executing targeted sales initiatives to accelerate business growth. Responsibilities include developing comprehensive market entry strategies, managing key client relationships, and collaborating with cross-functional teams to align sales efforts with organizational objectives. Additionally, the position requires a deep understanding of competitive landscapes, proficiency in data-driven decision-making, and a track record of exceeding sales targets in dynamic environments. Ideal candidates will demonstrate exceptional negotiation skills, adaptability in fast-paced settings, and a passion for sustainable growth.
Responsible for overseeing the efficient distribution of products and ensuring flawless execution of delivery operations, this role requires a keen focus on logistics management, supply chain coordination, and adherence to delivery timelines. The ideal candidate will manage inventory levels, coordinate with vendors and transportation providers, and implement strategies to optimize distribution networks while maintaining cost efficiency. Additionally, they will monitor performance metrics, resolve logistical challenges, and ensure compliance with all regulatory and safety standards throughout the execution process. Strong analytical skills, attention to detail, and the ability to lead cross-functional teams are essential for success in this position.
Execute trade and retail operations with precision, ensuring seamless transactions and adherence to market protocols. Develop and implement strategies to optimize product placement and enhance customer engagement. Collaborate with cross-functional teams to streamline supply chain processes and improve inventory turnover. Monitor market trends to identify opportunities for growth and mitigate risks. Maintain compliance with industry regulations and company policies while driving sales performance and profitability.
Market Intelligence involves the systematic collection, analysis, and interpretation of data related to a company’s industry, competitors, and market trends. This role requires a keen understanding of data-driven decision-making, proficiency in market research methodologies, and the ability to translate complex information into actionable insights. Key responsibilities include monitoring industry developments, evaluating competitor strategies, identifying emerging opportunities, and assessing market risks. Candidates should possess strong analytical skills, experience with market research tools, and a proven track record in delivering strategic recommendations. Effective communication and collaboration with cross-functional teams are also essential to drive informed business decisions.
The individual will devise and implement strategic initiatives while overseeing long-term planning to drive organizational growth and efficiency. This role requires a forward-thinking mindset, the ability to analyze market trends, and expertise in developing actionable strategies that align with business objectives. Key responsibilities include setting long-term goals, identifying opportunities for innovation, and ensuring seamless execution of strategic plans. A strong analytical background, coupled with excellent leadership and communication skills, is essential to effectively guide teams and stakeholders through the planning process. Proficiency in data-driven decision-making and project management tools will be critical to success in this position.
A full-time position is available in Lomé, Togo.
• Uncover and develop new sales prospects within both general trade and modern trade channels.
• Enhance both numeric and weighted distribution metrics to drive broader market reach and deeper shelf presence.
Develop and implement strategic territory plans to drive and expand sales volume systematically.
Collaborate closely with the importer to optimize the efficiency of last-mile distribution processes.
• Maintain consistent product availability in critical retail channels, including wholesalers, supermarkets, and kiosks.
Diligently track inventory quantities to ensure optimal stock levels, promptly address any shortages, and oversee the replenishment process to maintain supply continuity.
Maintain optimal merchandising standards and enhance product visibility to drive customer engagement and sales.
Devise and execute promotional strategies and in-store engagement initiatives to drive consumer interest and boost sales performance.
Monitor progress to ensure alignment between execution and the established plan.
Gather competitive intelligence regarding pricing strategies, promotional activities, and recent product or service launches from rival companies to inform strategic decision-making.
• Provide structured market reports (weekly/monthly).
Analyze sales data to identify trends, opportunities, and areas for improvement, subsequently proposing strategic actions to enhance performance and achieve sales objectives.
• Assist in the formulation of pricing frameworks, SKU assortments, and channel distribution approaches.
• Assist with forecasting and demand planning activities to ensure accurate projections and efficient resource allocation.
To ensure alignment between local activities and the organization’s broader growth strategy, it is essential to implement and oversee initiatives that support and advance the company’s long-term objectives. This involves coordinating efforts across teams, evaluating performance against strategic benchmarks, and making necessary adjustments to optimize outcomes while maintaining consistency with the overarching vision.
Proficient candidates must demonstrate strong analytical capabilities, exceptional organizational skills, and the ability to effectively manage multiple priorities in a fast-paced environment. Proficiency in relevant software applications, including data analysis tools and project management platforms, is essential. Excellent written and verbal communication skills are required to convey complex information clearly and collaborate efficiently with stakeholders at all levels. Additionally, prior experience in a leadership or supervisory role is highly desirable.
Seeking a highly motivated individual with strong analytical skills and a minimum of three years of experience in a related field. The ideal candidate will possess a bachelor’s degree in a relevant discipline, such as computer science, engineering, or mathematics. Proficiency in data analysis tools, programming languages like Python or R, and experience with machine learning frameworks are essential. Additionally, excellent problem-solving abilities, clear communication skills, and a collaborative mindset are required. Responsibilities include designing and implementing data-driven solutions, conducting statistical analyses, and presenting insights to stakeholders.
Holders of a Higher National Diploma or an equivalent Diploma in Sales and Marketing, as well as Business Administration, are encouraged to apply.
With a minimum of five to seven-plus years of sales experience in the fast-moving consumer goods sector—ideally within biscuits, confectionery, or snack categories—you will bring proven expertise to this role.
Seasoned professional with extensive expertise in navigating and leveraging Togo’s market distribution frameworks and operational systems.
Demonstrates a consistent ability to achieve and exceed sales targets and revenue growth objectives.
• Experience gained within a multinational enterprise or a prominent local/regional Fast-Moving Consumer Goods organization.
Demonstrates exceptional proficiency in negotiation techniques, alongside adept distributor relationship management capabilities.
Possesses a practical, field-focused approach to work, emphasizing active engagement and direct involvement in tasks and operations.
Fluency in French is an essential requirement for this role.
• Demonstrates strong proficiency in both spoken and written English.
If you’re interested in this opportunity, please submit your application through the designated portal by the deadline indicated in the posting. Ensure all required documents, including your resume, cover letter, and any additional materials, are included to be considered for the role. Should you have any questions regarding the application process, feel free to reach out to the hiring manager or the HR department for clarification.
To submit your application, please follow the outlined process below. Begin by preparing a comprehensive resume that highlights your relevant qualifications, work experience, and achievements. Additionally, ensure your cover letter is tailored to the position, clearly articulating your enthusiasm and fit for the role. Submit both documents via the application portal or email specified in the job posting, adhering to any stated deadlines. Should you require further information or encounter any difficulties during the submission process, do not hesitate to reach out to the designated contact person for assistance.
Interested applicants are invited to submit their CVs either by emailing [email protected] or by sending a message via WhatsApp to 0547125675.
Link: https://jobportal.sbpafrica.group/jobs/3910
Qualifications
Diploma/HND
Experience Required
5 years
