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Home Jobs Lapaz Director of Marketing Strategy

Director of Marketing Strategy

Aquantuo  · Marketing

Full Time Lapaz
Lapaz
7,000
Deadline: 5 June 2026
Posted June 5, 2026

We are seeking a motivated professional to fill this critical role, responsible for managing key operational tasks and driving project success through effective coordination and leadership. The position requires a minimum of five years of relevant experience in a similar capacity, along with a proven track record of delivering measurable results in fast-paced environments. Proficiency in industry-standard software and tools, strong analytical abilities, and exceptional communication skills are essential. Key duties include overseeing workflow processes, collaborating with cross-functional teams, ensuring compliance with organizational policies, and identifying opportunities for efficiency improvements. The ideal candidate will demonstrate adaptability, problem-solving acumen, and a commitment to continuous professional development.

Job Summary

The Head of Marketing oversees the development and implementation of Quantum’s marketing strategy and operations on a global scale, encompassing all countries, routes, services, and member segments. This position plays a pivotal role in enhancing brand recognition, generating qualified leads, fostering member engagement, improving retention and reactivation rates, supporting sales initiatives, and strengthening market positioning.

This position seeks a commercially astute and results-driven leader capable of converting Quantum’s strategic objectives into impactful campaigns, compelling content, targeted marketing initiatives, member education programs, and quantifiable growth results.

Oversee core responsibilities encompassing strategic planning, operational execution, and performance monitoring to ensure organizational objectives are met efficiently. Lead cross-functional teams in executing projects, fostering collaboration, and driving continuous improvement initiatives. Develop and implement policies, procedures, and best practices to enhance productivity, quality, and compliance with industry standards. Monitor key performance indicators (KPIs) and financial metrics to assess progress, identify gaps, and implement corrective actions as needed. Serve as a liaison between senior leadership and departmental teams to align goals, streamline communication, and facilitate decision-making. Ensure adherence to regulatory requirements, safety protocols, and ethical standards while maintaining a culture of accountability and innovation.

We specialize in devising and executing dynamic marketing strategies aimed at driving sustainable growth for our organization. Your responsibilities will include analyzing market trends, identifying opportunities, and developing comprehensive plans to optimize customer acquisition, engagement, and retention. Additionally, you will oversee campaign performance, leverage data insights to refine approaches, and collaborate with cross-functional teams to ensure alignment with overarching business objectives. A strong analytical mindset, proficiency in digital marketing tools, and a proven track record in scaling initiatives are essential for success in this role.

We are responsible for establishing and reinforcing the brand’s strategic positioning and enhancing its visibility across key markets and platforms to drive recognition and preference among target audiences.

We excel at developing and implementing comprehensive campaign strategies from inception to completion. Our team meticulously researches target audiences, defines measurable objectives, and crafts compelling messaging tailored to each initiative. Throughout execution, we monitor performance metrics, optimize delivery channels, and ensure seamless coordination across all stakeholders to maximize impact and drive desired outcomes.

We are seeking a skilled professional to oversee and execute our digital content and communications strategies. The ideal candidate will craft compelling written materials, manage social media platforms, and develop engaging multimedia content to enhance brand visibility. Responsibilities include creating blog posts, newsletters, and website copy, as well as coordinating with graphic designers and videographers to produce high-quality visuals and videos. Additionally, the role requires monitoring performance metrics, analyzing audience engagement, and adjusting content strategies to maximize reach and impact. Proficiency in content management systems, SEO best practices, and data analytics tools is essential, along with strong project management and collaboration skills. A degree in communications, marketing, or a related field, coupled with at least three years of relevant experience, is required.

Demonstrate leadership in cultivating leads while equipping sales teams with the essential tools and insights required to convert opportunities into revenue.

We are seeking a dynamic professional to oversee strategies that enhance member engagement, improve retention rates, and re-engage inactive participants. The ideal candidate will develop targeted initiatives to foster long-term commitment, analyze participation trends to identify at-risk members, and implement reactivation campaigns to reignite interest. Strong analytical skills and a results-driven mindset are essential to measure the effectiveness of these efforts. Additionally, collaboration with cross-functional teams will be necessary to align engagement strategies with broader organizational goals.

Conduct comprehensive market research and gather competitive intelligence to identify emerging trends, assess market dynamics, and evaluate competitors’ strategies. Analyze data from various sources, including industry reports, customer feedback, and market studies, to inform strategic decision-making. Track competitor activities, pricing strategies, and product developments to anticipate market shifts and maintain a competitive edge. Present findings in clear, actionable reports to stakeholders, ensuring alignment with business objectives and guiding product development and marketing initiatives.

You will be responsible for gathering, analyzing, and interpreting data to produce meaningful reports and insights, ensuring accuracy and relevance. This role involves monitoring key performance indicators, identifying trends, and presenting findings in a clear, actionable format. Proficiency in data visualization tools and reporting software is essential, along with strong analytical skills and attention to detail. You will collaborate with cross-functional teams to support data-driven decision-making and provide recommendations based on your analysis.

Leads and manages the team, ensuring alignment with organizational goals and fostering a collaborative work environment where team members can thrive and contribute effectively.

Collaborates effectively across various departments and teams to ensure alignment, share insights, and drive cohesive project outcomes. Works closely with stakeholders to integrate diverse perspectives, resolve interdepartmental challenges, and foster a unified approach to achieving organizational goals. Demonstrates strong interpersonal skills to bridge gaps between teams, streamline communication, and enhance collective productivity.

Revitalize and streamline marketing workflows by establishing robust operational frameworks and maintaining comprehensive documentation to ensure consistency, efficiency, and compliance across all marketing initiatives.

To devise and execute Aquantuo’s marketing strategy across all operating markets.

Drive marketing strategies to bolster revenue generation, expand market reach, facilitate customer retention, and reinforce brand objectives.

Proactively pinpoint high-value routes, services, and member segments to prioritize for targeted campaign initiatives.

To ensure marketing initiatives align with sales objectives, member expansion, and overall company strategy.

Enhance Aquantuo’s reputation as a dependable, technology-driven ally for seamless cross-border logistics and commerce solutions.

Ensure uniformity in messaging, tone, visual identity, and market positioning across all regions and communication channels.

Demonstrate unwavering commitment to enhancing and safeguarding the company’s public image by delivering transparent, precise, and forward-thinking communications at all times.

Deliver marketing initiatives that consistently embody the brand promise of speed, simplicity, and a borderless reach.

• Develop and execute comprehensive marketing initiatives spanning Aquantuo’s various routes, services, and target markets.

Lead initiatives for a diverse range of services spanning e-commerce, third-party logistics (3PL), intra-Africa operations, warehouse management, shipping logistics, customs facilitation, last-mile delivery solutions, and value-added logistics offerings.

• Create and oversee campaign calendars that encompass route promotions, seasonal initiatives, webinars, retention strategies, reactivation efforts, and member education programs.

• Verify that campaigns are delivered punctually, in alignment with organizational objectives, and assessed for effectiveness.

Responsible for managing and coordinating content across multiple digital platforms, including social media, the company website, email communications, WhatsApp, blogs, webinars, newsletters, and digital marketing campaigns.

Ensure that all content maintains clarity, accuracy, and relevance to members while aligning with commercial objectives.

Guide educational initiatives focused on shipping processes, including customs protocols, essential documentation, delivery timelines, pricing structures, and available service options.

Consistently disseminate information regarding route modifications, delivery timelines, organizational policies, and service-related notifications to all relevant parties.

Collaborate effectively with Sales and Country Leads to identify and cultivate high-quality leads while aiding in the conversion process.

Develop engaging marketing materials designed to empower sales teams in articulating Aquantuo’s offerings, go-to-market strategies, unique value proposition, and competitive differentiators.

Provide assistance to initiatives aimed at engaging small and medium enterprises (SMEs), merchants, importers, exporters, diaspora members, corporate accounts, and key accounts.

To measure the impact of marketing efforts, oversee the monitoring of inquiries, leads, reactivations, and sales support generated.

Create initiatives designed to enhance member engagement, retention, and reactivation.

Collaborate with internal departments and Country teams to pinpoint recurring member concerns and communication gaps.

Handle service recovery communications promptly and effectively whenever service disruptions or member concerns occur.

Leverage member input and observed behavior to enhance marketing strategies, educational initiatives, and communication efforts.

Monitor competitor pricing strategies, service offerings, route selections, promotional initiatives, and market positioning to identify trends and opportunities.

Conduct periodic assessments of competitor activities in key markets to ensure comprehensive market analysis and strategic positioning.

Leverage market intelligence to enhance Aquantuo’s campaign performance, bolster sales support initiatives, and refine strategic positioning.

• Analyze patterns and potential openings within logistics, e-commerce, trade, and the African consumer market to uncover strategic advantages and growth prospects.

• Establish and monitor marketing KPIs across all regional markets.

Report on key campaign metrics, including performance, reach, engagement, inquiries, lead generation, conversions, reactivation efforts, and the impact at the root level.

Deliver strategic guidance to leadership by presenting clear insights, actionable recommendations, and well-defined next steps.

Leverage data-driven insights to inform strategic decisions and enhance marketing performance.

• Provide leadership, mentorship, and management to the marketing team, guiding their performance and development.

Establish and communicate explicit priorities, deadlines, expectations, and performance benchmarks to ensure alignment and accountability across the team.

Foster an environment characterized by innovation, responsibility, teamwork, reliability, and ongoing advancement.

• Foster the professional development of team members while ensuring they grasp the connection between their contributions and organizational growth and member experience.

Collaborate effectively with all departments and senior leadership to ensure alignment and cohesive organizational outcomes.

• Coordinate marketing initiatives with operational capacity, route logistics, pricing structures, service schedules, and member experience to ensure alignment and consistency across all touchpoints.

Ensure marketing initiatives receive adequate sales reinforcement and seamless internal collaboration.

Responsible for overseeing and updating marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines to ensure accuracy and consistency.

Document campaign workflows, outline approval processes, establish reporting routines, and define marketing procedures.

Ensure that all marketing resources, including tools, access credentials, assets, and platforms, are systematically organized and effectively managed.

Candidates must possess a robust set of technical and interpersonal competencies to excel in this role. Proficiency in advanced software applications, data analysis tools, and project management methodologies is essential. Strong communication skills, both written and verbal, are required to collaborate effectively with cross-functional teams. Additionally, problem-solving abilities, adaptability to evolving priorities, and a commitment to continuous learning are critical. Prior experience in [specific industry/field, if applicable] and familiarity with industry standards will be highly advantageous.

• Demonstrates extensive expertise in developing and implementing impactful marketing strategies and campaigns.

Proven expertise in digital marketing, content development, brand strategy, and communications is essential.

Possesses a commercial mindset, effectively linking marketing initiatives to revenue generation, lead acquisition, retention strategies, and sustainable growth.

Demonstrated ability to lead teams, manage projects effectively, and coordinate cross-functional efforts with precision and adaptability.

Proficient in both written and oral communication, with a strong command of expression.

Demonstrated skill in breaking down intricate services into straightforward, easily understandable communications for members is essential.

Detail-oriented, self-motivated, and collaborative professional capable of operating seamlessly across international teams and time zones while maintaining a results-oriented approach.

We invite qualified candidates to submit their applications for consideration. Please ensure your application includes all required documents and information as outlined in the job posting. Should you meet the specified qualifications, we encourage you to apply promptly to be considered for this opportunity.

To submit your application, please follow the outlined procedure, ensuring all required documents and information are included. Provide a detailed resume highlighting relevant qualifications, along with a cover letter outlining your suitability for the position. Include any certifications, references, or additional materials as specified in the job posting. Ensure your application is submitted by the designated deadline to be considered for review.

Interested candidates are encouraged to submit their curriculum vitae and cover letters to [email protected].

Applications must be submitted by June 5, 2026.

Qualifications

Bachelor’s Degree

Experience Required

7 years

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