JOB DESCRIPTION:
Job Summary
The Head of Marketing will spearhead Quantum’s marketing strategy and its implementation across all countries, routes, services, and member segments. This position will enhance brand visibility, generate leads, foster member engagement and retention, reactivate dormant members, provide sales support, and strengthen market positioning.
This position seeks a results-driven leader with a strong commercial acumen and a focus on execution, capable of converting Quantum’s strategic objectives into compelling campaigns, impactful content, targeted marketing initiatives, member education programs, and tangible growth results.
Oversee a range of critical duties including managing daily operations, ensuring compliance with industry regulations, and optimizing workflow efficiency. Develop and implement strategic initiatives to enhance productivity and meet organizational targets. Collaborate with cross-functional teams to align projects with company goals and foster a culture of continuous improvement. Monitor performance metrics to identify opportunities for enhancement and implement corrective actions as needed. Maintain accurate records, prepare comprehensive reports, and present findings to senior leadership to support data-driven decision-making. Provide guidance and mentorship to team members to cultivate talent and drive professional growth.
We are seeking a dynamic professional to develop and implement innovative marketing strategies that drive growth and enhance brand visibility. The ideal candidate will devise comprehensive plans to engage target audiences, optimize digital channels, and analyze performance metrics to refine campaigns for maximum impact. Responsibilities include overseeing market research, identifying emerging trends, and collaborating with cross-functional teams to execute integrated marketing initiatives. Experience in data-driven decision-making, a strong grasp of digital tools, and a proven track record in scaling marketing efforts are essential for success in this role.
We elevate brand perception and enhance market presence through strategic positioning and targeted exposure initiatives. This role focuses on crafting compelling brand narratives, optimizing visibility across key channels, and ensuring consistent alignment with organizational goals. Responsibilities include developing positioning frameworks, analyzing market trends to refine messaging, and collaborating with cross-functional teams to amplify brand awareness and differentiation in competitive landscapes.
3. Campaign Planning & Execution
4. Digital Content & Communications
We are seeking an experienced professional to drive lead generation efforts and enhance sales enablement strategies. The role involves developing and executing targeted campaigns to attract high-quality prospects while equipping the sales team with the resources and tools necessary to convert leads into revenue. You will collaborate closely with marketing and sales teams to refine lead qualification processes, optimize conversion pathways, and analyze performance metrics to continuously improve effectiveness. Strong analytical skills and a results-driven mindset are essential, along with the ability to leverage data insights to refine strategies and maximize ROI. Experience in CRM systems, digital marketing tools, and sales pipeline management is required, ensuring seamless integration between lead generation and sales execution.
We focus on fostering meaningful connections, maintaining strong relationships, and re-engaging inactive members to enhance overall retention rates. Our priorities include developing tailored strategies to strengthen member involvement, analyzing feedback and usage patterns to identify at-risk individuals, and implementing targeted interventions to encourage continued participation. Additionally, we design and execute reactivation campaigns aimed at bringing back former members through personalized outreach and compelling incentives.
Market analysis and insights into competitive dynamics represent critical responsibilities for this position. The role involves conducting thorough evaluations of market trends, consumer preferences, and industry benchmarks to inform strategic decision-making. Additionally, analyzing competitors’ strategies, strengths, and weaknesses is essential to maintaining a competitive edge. Strong analytical skills, attention to detail, and proficiency in market research methodologies are required, along with the ability to translate complex data into actionable insights. Effective communication of findings to stakeholders is also a key expectation.
Delivers comprehensive reporting and analytics to track performance metrics, identify trends, and provide data-driven insights that support strategic decision-making. Produces regular reports summarizing key performance indicators and operational outcomes while analyzing data to uncover opportunities for improvement. Collaborates with cross-functional teams to ensure accurate data collection and interpretation, enabling informed business decisions.
Effectively guides and motivates team members to achieve collective goals through clear direction, support, and accountability, ensuring alignment with organizational objectives and fostering a collaborative work environment. Demonstrates strong interpersonal skills to resolve conflicts, encourage professional growth, and promote open communication while aligning individual strengths with project demands.
Thrives in and champions cross-functional collaboration, engaging with diverse teams across departments to align on shared objectives, streamline workflows, and foster innovation. Builds strong partnerships with stakeholders at all levels, ensuring seamless communication and coordinated efforts to achieve collective goals. Actively seeks opportunities to bridge gaps, mitigate silos, and enhance interdepartmental synergy, driving efficiency and delivering cohesive solutions.
Marketing Operations & Documentation: This role encompasses the strategic oversight and execution of marketing processes, ensuring operational efficiency and accuracy in all documentation. Responsibilities include managing workflows, maintaining up-to-date records, and optimizing systems to support marketing initiatives. The ideal candidate will possess strong organizational skills, attention to detail, and proficiency in relevant software tools to streamline operations and enhance team productivity.
Devise and oversee the implementation of Quantum’s marketing strategy across all operational markets.
Align marketing initiatives with revenue targets, growth strategies, route expansion goals, customer retention objectives, and brand positioning efforts to ensure cohesive and impactful execution.
• Pinpoint routes, services, and member segments with significant growth potential to drive targeted campaign initiatives.
To align marketing initiatives with sales objectives, member expansion goals, and overall corporate strategy, ensure a cohesive and targeted approach across all promotional efforts.
• Strengthen Aquantuo’s brand as a trusted, tech-enabled cross-border logistics and commerce partner.
Develop and uphold cohesive messaging, tone, visual identity, and brand positioning across all markets and channels to ensure uniformity and alignment.
Consistently uphold and enhance the company’s standing by delivering transparent, precise, and forward-looking communications.
Deliver marketing initiatives that consistently embody the brand promise—Fast. Simple. Borderless.—ensuring every execution aligns with this core commitment.
• Develop and manage campaigns spanning Aquantuo’s routes, services, and markets to ensure comprehensive strategic execution.
Spearhead comprehensive campaign initiatives encompassing E-commerce, third-party logistics (3PL), intra-Africa operations, warehousing solutions, shipping logistics, customs facilitation, last-mile delivery, and value-added services.
Create comprehensive campaign calendars that encompass route promotions, seasonal initiatives, webinars, retention and reactivation strategies, as well as member education programs.
Ensure all campaigns are delivered punctually, in strict alignment with overarching business objectives, and rigorously assessed to quantify their effectiveness.
Responsibilities include managing and coordinating content distribution across multiple digital platforms, including social media, the company website, email campaigns, WhatsApp communications, blogs, webinars, newsletters, and promotional initiatives.
• Maintain content that is precise, reliable, commercially viable, and tailored to member needs.
• Guide educational content around shipping processes, customs, documentation, timelines, pricing, delivery, and service options.
• Ensure consistent communication around route updates, shipping schedules, policies, and service announcements.
Collaborate closely with Sales and Country Leads to cultivate qualified leads and facilitate their conversion into successful outcomes.
Craft compelling marketing materials designed to empower sales teams in articulating Aquantuo’s services, methodologies, routes to market, unique value proposition, and competitive differentiators.
Provide assistance to initiatives aimed at small and medium-sized enterprises (SMEs), merchants, importers, exporters, members of the diaspora, corporate accounts, and key accounts.
Monitor and document the impact of marketing initiatives on inquiries, lead generation, customer reactivations, and sales facilitation efforts.
• Design and execute initiatives aimed at enhancing member engagement, retention, and reactivation rates.
Collaborate with internal departments and Country teams to proactively identify recurring member concerns and communication gaps.
• Support service recovery messaging where service failure or other member concerns arise.
Utilize member feedback and behavioral insights to enhance marketing strategies, educational initiatives, and communication efforts.
Monitor competitors’ pricing strategies, route planning, promotional efforts, service commitments, and market positioning to identify trends and opportunities.
• Oversee scheduled competitor analyses in strategic markets to ensure comprehensive market intelligence.
Leveraging market insights to strategically enhance Aquantuo’s campaigns, refine sales support initiatives, and strengthen overall positioning.
• Identify trends and opportunities across logistics, e-commerce, trade, and African consumer markets.
Establish and monitor marketing key performance indicators across all markets to ensure measurable outcomes and sustained performance tracking.
The incumbent will provide comprehensive reports detailing campaign performance metrics, including reach, engagement levels, inquiries generated, lead acquisition, conversion rates, reactivation outcomes, and the impact at each routing stage.
Deliver strategic guidance to leadership by presenting well-defined insights, actionable recommendations, and forward-looking next steps.
Analyze data to inform strategic decisions and enhance marketing performance.
Spearhead the development, mentorship, and strategic direction of the marketing team, ensuring alignment with organizational objectives and fostering a high-performance culture through effective leadership and management.
Establish and communicate well-defined priorities, deadlines, expectations, and performance benchmarks to ensure alignment and accountability.
Cultivate an organizational environment characterized by innovation, responsibility, teamwork, reliability, and ongoing enhancement.
• Develop team members and ensure they understand how their work supports growth and member experience.
• Collaborate extensively with all departments and senior leadership to ensure alignment and cohesive strategy execution.
To guarantee marketing efforts are in harmony with operational capacity, route feasibility, pricing strategies, service schedules, and member satisfaction, this role will oversee the alignment of these critical factors.
Ensure marketing initiatives are effectively backed by thorough sales execution and seamless internal collaboration.
Oversee the organization and upkeep of marketing calendars, campaign trackers, asset libraries, templates, reports, and brand guidelines to ensure consistency and efficiency in all marketing activities.
We maintain comprehensive documentation of campaign workflows, approval processes, reporting routines, and marketing procedures.
To maintain the integrity and accessibility of marketing resources, oversee the organization and administration of tools, access permissions, digital assets, and platform integrations.
Required Qualifications:
– A minimum of three years of professional experience in a relevant field, with a proven track record of delivering high-quality results.
– Proficiency in industry-standard software and tools, including but not limited to Microsoft Office Suite, project management platforms, and specialized technical applications.
– Strong analytical and problem-solving abilities, demonstrated through successful project execution and issue resolution.
– Excellent communication skills, both written and verbal, with the capacity to articulate complex ideas clearly and concisely.
– Ability to work independently and collaboratively within a team, adapting to dynamic project demands and shifting priorities.
– Commitment to continuous learning and professional development to stay current with emerging trends and best practices.
– A bachelor’s degree in a related discipline, or equivalent work experience that demonstrates the necessary competencies.
• Extensive background in developing and executing impactful marketing strategies and campaigns.
Experienced in digital marketing, content creation, brand management, and communications, demonstrating a comprehensive skill set in these areas.
• Commercial mindset with ability to connect marketing to revenue, leads, retention, and growth.
Demonstrates exceptional ability to lead teams, manage projects, and coordinate cross-functional initiatives with precision and effectiveness.
Proven ability to convey information clearly and persuasively through both written and spoken channels.
• Proficient in distilling intricate services into concise, easily understandable communications tailored for members.
A dynamic professional who is highly data-driven, meticulously organized, and consistently proactive, with a proven ability to collaborate seamlessly across diverse international teams and time zones.
To initiate your application, please follow the provided instructions to submit your materials. Ensure all necessary documents are included, as incomplete submissions may not be considered. Should you have any questions regarding the application process, do not hesitate to reach out for clarification. Timely and thorough applications are strongly encouraged to ensure full consideration for the position.
We welcome applications from qualified candidates who meet the specified criteria to submit their materials for consideration. Ensure your application includes all required documents and information as outlined in the posting. Be sure to adhere to the submission guidelines and deadlines to ensure your application receives full consideration. If you require accommodations during the application process, please notify us in advance to facilitate assistance.
Qualified candidates are invited to submit their curriculum vitae and cover letters via email to [email protected].
Applications must be submitted by June 5, 2026.
Qualifications
Bachelor’s Degree
Experience Required
7 years
